Storytelling

What is storytelling?

The word storytelling pretty much speaks for itself. Storytelling is about telling stories. It is about using stories to engage your audience, or to make something more clear. Photos, pictures and film of course really help to tell a good story too. You can even create your very own digital story with the use of storytelling.

Stories have always been a way to communicate. Before people learned how to write, they would tell each other stories. Stories are much easier to remember than simple facts. That’s why Wende from the story remembered the planets. Also, stories are enjoyable; they stimulate your imagination. That’s why parents tell their children stories. That’s why we like to see movies and read books. People love stories, people are addicted to stories.

If you use stories the right way, stories will help you: 

• Communicate your message clearer
• Make your post more engaging
• increase the attention of your audience
• Provide proof for your argumentation 
• They can add clarity. 
• Let people remember your story and they’ll remember the message of your post or even your brand. 
• You could inspire people to take action. 

So why is storytelling a good SEO tactic?

Storytelling is good for SEO because it will make your post nice to read. And, creating content that people like is exactly what Google wants. If you’re writing blog posts people enjoy reading, you’ll increase your chances to rank high in Google.

If people like your content, you’ll also have a higher chance that people will remain on your website. Your time on page increases and your bounce rate will decrease. These factors will help tremendously with the ranking of your post.

Next to making your blog post more fun to read, storytelling is beneficial for SEO for another reason. If people like your post, they’ll be more likely to engage with it. They’ll leave a comment; they’ll share it on their social platforms. That’ll already increase traffic to your post. But these things will also increase the likelihood Google will rank a post. Google loves content that is written with people in mind. Google will notice that people like to read your text and that will result in higher rankings in the long run.