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Copywriting

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  1. Snippets
    11 Topics
  2. LSI copywriting
    4 Topics
  3. Email Newsletter
    17 Topics
  4. Video Descriptions
    11 Topics
  5. Blog Posts Copywriting
    15 Topics
  6. SEO Copywriting
    13 Topics
    |
    1 Quiz
  7. Rewriting
    5 Topics
    |
    1 Quiz
  8. Text For Landing page
    5 Topics
  9. Product Description Copywriting
    15 Topics
  10. Creative copywriting
    22 Topics
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    1 Quiz
Lesson 4, Topic 1
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Video Scripts

02.02.2022
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One of the most important stages is the planning stage of video production —  the part where you really solidify your video concept, goals, and script

Video script development steps:

  • Start with a brief — focus on your goals, topic, and takeaways when developing your brief.
  • Use your brief to write an outline — firstly this make an outline, in this way, you can break your video into subtopics and determine how your dialogue (or monologue) will progress
  • Introduce yourself and/or the topic at the beginning of your script — use the very first few lines to introduce the narrator (the person on screen) and what the audience is going to learn by the end of the video
  • Start writing your script, section by section.
    • Write conversationally — Keep sentences short and crisp, avoid compound sentences, if possible
    • Make it thorough enough that you could hand it off to someone else to shoot, and they’d understand it, include everything you need to be done
    • Write for the audience and the platform
  • Support any B-roll (the secondary shots, like adding a close-up of your product etc.) with the proper callouts in your main narrative.
  • Be as concise as you can — when it comes to marketing, shorter videos tend to be more compelling than longer videos. Keep it short.
  • Use video script templates.
  • Do a verbal run-through off-camera.

Create a logline

A logline, or log line, is a brief (one to two sentence) summary of a movie, tv show, etc. that hooks the reader in and describes the central conflict of the story. It’s important to note that movie loglines are concise

While your logline is a short summary of what your movie is about, your synopsis is a beat for beat retelling of your story’s plot.

While your logline tells us what we’re getting into, the tagline gets us excited and most always a play on words.

Tips for longline creation:

  • Create and describe your protagonist with strong adjectives
  • The best loglines are goals
  • Use irony
  • Movie loglines should have stakes
  • The best loglines break the rules

Video outline

Whether you make vlogs or tech tutorials, planning your videos can help them perform better on YouTube. Outlining the video can help to make it crisper, increase the watching time and outline the key points which you want to cover in your video.

Best practices of video planning:

  • Plan the First 15 Seconds (YouTube says it’s a key). The good hooks are:
    • A brief summary of what your video’s about (“Today you’re going to learn…”)
    • An eye-catching visual
    • An attention-grabbing line (“I almost died…”)
    • A teaser for what’s coming up later
  • Outline Key Points
  • Focus on Flow (outline how quickly you’ll move from point-to-point)
  • Use The “H.I.C.C.” Video Structure (Hook—Intro—Content—Call-to-action)
  • Shoot for the Edit
  • Try a Teleprompter

Hook in video script

A hook is an enticing and unique preview of a video’s content that captures audience attention. It should be short and catchy. It should grab the attention in the first 15 seconds of the video. Even though it’s short, it’s a vital part of the video as it helps the viewer understand whether they should watch the rest of the video or move on.

Few examples of effective hooks:

“In this video, I’m going to show you how to write Facebook ads that will grab your audience’s attention and get them to click!”

“Want to let your customers know you care? I’m about to share my top 5 customer appreciation hacks that have 10x’d my retention rates.”

The body of a script

The body is where you’ll deliver all the value and it will be the longest section of your script. It’s important to create a body that flows, ensuring each point is salient and connected to your core topic.

Tips for structuring the body of your script:

  • Introduce three to five points so you don’t overwhelm your audience.
  • Elaborate on each point using examples for the context where needed.
  • Complete the body with a summary of what you’ve just shared to drive your message home.
  • Include your call to action. Tell your audience what to do next. 

Call-to-action

A CTA in terms of video is an action you want a viewer to take after watching your video. The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.

Three main points to consider when thinking about your in-video call to action:

  • Your viewer’s ideal next step. Do you want to encourage them to consume more content? Identify themselves to you through a form? Initiate an opportunity? Consider the stage of your videos and how you can nudge your viewers closer to the next stage or closer to a purchasing decision.
  • The nature of your content
  • The kinds of video CTAs that drive the best outcomes

The commonly used CTAs in YouTube videos to boost engagement are:

  • Subscribe
  • Watch next
  • Like
  • Rate
  • Comment
  • Share
  • Read the description
  • Visit our website
  • Visit us on social media