Ad creative formats

The ad formats you can use depend on your advertising objective.

Your objective can also affect the placements (Facebook, Instagram, Messenger, Audience Network) where your ads can appear.

Image

We recommend using images of your product or brand.

Video

Adding movement to your ads can make them more eye-catching in News Feed.

Carousel

Carousel ads showcase up to ten images or videos in a single ad, each with its own link.

Instant Experience

Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. Create an Instant Experience to visually highlight your brand, products or services.

Collection

The collection format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse and purchase products from their phones in a visual and immersive way.