Steps of ads creating

Step 1. Create an ad account

When you sign up for Facebook, you’re given a personal ad account ID by default. You can see this ID by going to Ads Manager and looking in the upper left-hand corner.

In order to use Facebook Ads Manager, you need a verified payment method and:

1. A Facebook Page or
2. To be an admin, editor, or advertiser on someone else’s page

Step 2. Head over to Facebook Ads Manager

All of Facebook’s ad campaigns run through the Facebook Ads Manager tool. These steps are for using it on a desktop or laptop computer.

Toggle between accounts on FB Ads Manager

To navigate to Ads Manager right from your business page, head to the left sidebar and click on the “Ad Center” drop-down arrow of any Facebook page, then choose “All Ads” from the drop-down. At the bottom of that page, there is an option to click “Ads Manager.”

Click on Facebook’s Ads Manager to get started

You will be brought to your Facebook Ad Accounts page, where there will be a quick overview of your ad account(s). If you have access to more than one ad account, select the account where you wish to run ads.

If you’d rather use a mobile device, there is a Facebook Ads Manager app available for Apple and Android.

You can also use Meta Ads Manager on your phone.

Step 3. Choose your objective

To get started with your first ad, click the green ‘Create Ad’ button.

Create your first ad by clicking the green button

Facebook will take you to a page where you will be prompted to choose a campaign objective.

Choose your campaign objective

You have many different ways of approaching an ad campaign based on what you wish to achieve. These ways fall within three categories of benefits:

Awareness

This category consists of objectives that generate interest in your product or service. You can choose to:

• Increase brand awareness: Show your ads to people who are most likely to remember them.
• Increase your reach: Show your ads to the maximum number of people.

Top tip: For small budgets, you’re likely to get the most bang for your buck with the awareness ad types. Moz found that $1 per day can grow your audience by 4,000 people. While this didn’t quite match our experience, it’s well worth trying.

Consideration

You might want to choose this category if you want people to start thinking about your business or looking for more information about it. Actions in this category include:

• Send people to a destination on or off Facebook
• Get more Page likes, event responses, or post reactions, comments, or shares
• Promote installs of your app
• Get more video views
• Improve lead generation
• Drive engagement on Messenger, WhatsApp, and Instagram Direct

Conversion

The objectives in this category are designed to get people to purchase or use your product or service. You may opt to:

• Increase engagements on your website
• Get people to claim your offer
• Increase product or catalog sales
• Get people to visit your shops

Once you’ve selected your marketing objective, you’ll be asked to name your campaign. Make sure to make your campaign name something recognizable to everyone working on the ads.

Pick a name for your ad campaign

Step 4: Set your campaign budget

Now it’s time to choose how much you’d like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can set your budget per day or as a total amount for the campaign.

• Daily: A daily budget sets a limit on what you spend each day on your ads. Facebook will use the criteria you set to find the right place and time to show your ad to your target audience. Once your budget is reached, the ads stop running for the day. The cycle starts again on the next day.
• Lifetime: A lifetime budget is the maximum that you’ll spend during the entire time you run your ad campaign. You give Facebook a number and an end date, and it will spend the money based on ad performance. Once your budget is reached, the campaign ends.

Set your ad budget

Step 5: Customize your target audience

Because it determines who Facebook will show your ad to, a strategically defined audience is crucial for the success of your Facebook Ads campaigns.

In addition, with the Connections setting, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. You can also further customize your targeting using custom audiences for retargeting people who have already interacted with your business.

For example, let’s choose an audience for a Buffer ad. Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your ad.

We are going quite narrow for this example, choosing the following audience demographics:

• Location: United States
• Interests: Social media
• Excluded: People who already like Buffer
• Age: 18–65+
• Language: English (US)

This gave us an estimated reach of up to 3,200 people out of 14 million. The 3,200 people are how many we could expect to be online any given day and potentially see our ad.

Customize your target audience

Step 6: Choose your ad placements

Ad placement defines where your ad appears for your target audience. Based on your objective, you may choose to show your ad on Facebook, Instagram, Messenger, or the Audience Network.

Select how you’d like your ad to be displayed

Image Source

Facebook recommends using automatic placements for the objective you chose, which enables Facebook to optimize placements for you in order to get the best possible results at the lowest overall average cost.

Step 7: Create your advertisement

This is where Facebook Ads gets really fun! Now it’s time to create your Facebook ad. You can use an existing post or start from scratch.

Facebook has eight ad formats, and it will recommend one or more to you based on your campaign objective. We have also included Facebook’s technical guidelines for certain formats.

Step 8: Place your order

To submit your ad, click the ‘Publish’ button at the bottom right-hand corner of the page.

Once your ad is submitted, Facebook will hold your post so they can review it to make sure it fits their specs and doesn’t violate their community guidelines. Expect for it to be reviewed within 24 hours. You’ll receive a confirmation email from Facebook once the ad is live.

Get strategic with your Facebook Ads

Now that you’ve nailed the basics of how to create a Facebook ad, you can start experimenting to see what works best for your audience.

For each of the steps above, it’s helpful to pause and think back to your goals. Make sure everything you are defining and creating is in line with your own measure of success. Not sure what your audience wants to see? No problem. Facebook has plenty of tools for A/B split testing, so you can compare ads side by side to find out what works. Get creative and make sure to monitor the performance of your ads so you can change things when necessary.