How to boost a post on Facebook

The handy thing about the Facebook boost post feature is that you can use it to create a simple Facebook ad with just a few clicks.

Here’s how:
1. Go to your Facebook Page. You can use either the web interface or the Facebook app on your mobile device.

2. Scroll to the post you want to promote and click the blue Boost Post button below the post.

3. Select the goal for your boosted post. If you’re just getting started and you’re not sure which goal to select, you can let Facebook choose the best goal based on your settings.

4. Choose what the call-to-action button in your Facebook ad will say. The options will vary based on the goal you selected in the previous step.

5. Choose the audience for your boosted post. You can choose an audience of people who already like your Page, people who like your Page plus their friends, or a new custom audience using Facebook’s targeting options.

The broad targeting categories include gender, location, and age. You can also use the detailed targeting options to narrow down your audience quite a bit.

You can’t get quite as specific here as you can when creating an ad in Facebook Ads Manager, but you still have plenty of options to work with.

As you adjust your audience, Facebook will show you your estimated results.

6. Choose your duration and timing. Select how many days you’d like to boost your post for.

Using the “Run ad on a schedule” toggle, you can decide to boost your post only on specific days of the week or specific times. This can be useful if you know when your audience is most likely to be online.

It’s also useful if you want people to call or message you, since you can choose to only boost the post when you will be available to respond.

7. Use the slider to set your budget. This is the total amount you will spend for the duration of the boost. The minimum is $1USD per day.

8. Choose your ad placement and select your payment method. If you have set up a Facebook Pixel, use the toggle switch to connect it to your ad for more detailed analytics.

9. Check your ad preview and estimated results. When you’re happy with what you see, click Boost Post Now at the bottom of the screen.

That’s it! You have created your Facebook boosted post.
This might look like a lot of steps, but they’re all very straightforward and you can tackle them all from one screen.

https://www.youtube.com/watch?v=gY6Mq1H-FwM