Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Set up Facebook Lead Ads
08.06.2022
How to set up Facebook Lead Ads
Step 1: Go to the Ads Manager. Once there, click on “Select your campaign objective”. Since you are using it to generate leads, click on “Lead generation”.
Step 2: Under the lead generation, give a name to your campaign. You also have the option of creating a split test and setting campaign budget optimization.
Step 3: Select the Facebook page you want to use for the campaign.
Step 4: It is time to define your Facebook Lead Ads audience. Here, if you have an already saved audience, you can use it; otherwise, create a new one. This section is divided into two parts – the custom audience and the location. The custom audience includes users you already have details about, such as their name, email address, phone number, etc.
Quick reminder: In order to choose your website’s Custom Audience, you need to have the Facebook Pixel running on your website.
The second part is the location. You can choose the location where the audience is located. Select their age, gender, and language.
In the next section, you will see “detailed targeting and connections”.
Detailed targeting helps you to set rules and target people by demographics, interests, and behaviors.
In the connection section, you can include or exclude a specific group of people who have carried out certain actions on your page. For instance, you can include people who like your page.
When you are done with the setup, click on “Save audience”.
Step 5: Select the ad placement. This is where you choose the location of your Facebook Lead Ads. There are two options in this section. Automatic placement and edit placement.
With automatic placements, Facebook helps you to optimize your ad to reach more people. While the edit placement gives you the opportunity to show your ads on specific locations on Facebook and also include any Facebook products such as Instagram.
Step 6: Now that you have your audience ready, you can set up your budget. You can set either a daily budget or an overall one for the entire campaign duration. Decide how much you want to spend and adjust according to the results. You can start slow and then increase the daily budget if everything works fine. Just keep in mind to change your spending gradually. Don’t go from $10 to $100 altogether, as it might mess up the Facebook algorithm that will result in an ad performance decrease.
Now let’s move on to the most interesting part of the Facebook Lead Ads setup: The design of the Leads Ads.