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Facebook Ads

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  1. Fb Ads Manager
    21 Topics
  2. Set up ad campaigns, ad sets, and ads
    40 Topics
  3. Ad creating
    13 Topics
    |
    1 Quiz
  4. Monitor performance
    12 Topics
    |
    1 Quiz
  5. Retargeting
    27 Topics
  6. Instagram
    7 Topics
    |
    1 Quiz
  7. Boosted Posts
    4 Topics
    |
    1 Quiz
  8. Page Promotion
    1 Topic
    |
    1 Quiz
  9. Lead Gen Ads
    6 Topics
    |
    1 Quiz
Lesson 8, Topic 1
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Page promotion

08.06.2022
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To start connecting with current and potential customers on your Facebook page, there are a few things you need to do first to get the word out.

Here are seven ways to promote your new page:


1. Build a base audience of friends and family on Facebook
Once you get your Facebook business page up and running, the next thing you need to do is to invite friends and family to “Like” your business page. Inviting friends and family to like your page is advantageous because it sets you up with a digital footprint on Facebook, and it provides you with a valuable test audience.

Invite your friends to like your business page by navigating to your page, clicking the three dots next to “Share,” and clicking “Invite Friends.” Type in your friends’ names, and click “Send Invite.”

Promote Facebook Business Page For Free

Use your initial Facebook audience to:

  • See what types of posts attract the most engagement–do people engage more with photos/videos or insider tips?
  • Crowdsource ideas and suggestions for your business–ask people what they want to know and see. 
  • Generate word-of-mouth marketing through your networks–ask people to share and invite others to like your page.

Promoting a business page on Facebook that doesn’t have much life or engagement isn’t going to do much to help your business. Focus on building a quality audience first. The natural activity that fills up your page from that quality audience will then serve to promote your page.

2. Offer promotions and Facebook contests

Another way to promote your Facebook page is to offer something consumers would want in the form of an offer or Facebook contest or giveaway. The more interesting the incentive or deal, the more likely it is to generate “shares” and “likes.”

Promotional offers and Facebook contests include:

  • Offering customer discounts for “shares” and “likes.”
  • Holding a name drawing for products or services from your business–keep a record of new followers and pick a winner.
  • Host an event (and create the event on Facebook) that your fans would want to share and bring friends to–get the word out about a new product, a cooking demonstration, or a tasting event–these can be virtual right now to accommodate social distancing. 

3. Provide interesting and helpful content on Facebook

Social media pages are for being social. Chances are that you’re not going to make $1 million selling products on Facebook–Facebook isn’t about selling; it’s about connecting with your audience. Facebook page promotion is best done by connecting with your audience through interesting, useful, relevant, and helpful content.

Relevant content to share on Facebook includes:

  • Timely tips and tricks: Decorating ideas or pictures for upcoming holidays, seasonal industry information.
  • News and events: Provide information about upcoming industry events or business events.
  • Interviews: Interview a customer or an important person in your niche and post a video.
  • Behind the scenes: Show behind the scenes videos or pictures of your business or events.

The higher the quality of your content, the more likely it is to get noticed and shared. When your followers share your content on Facebook, your business page is getting promoted for free.

4. Share promotional updates to your Facebook business page

Did you know that you can actually promote your Facebook business page by promoting your products and services? If you want to keep customers up to date on your offerings through Facebook, you’ll be posting regularly, showing your audience that you want to keep them in the know, and attracting customers to your business–all of which serve to promote your Facebook page (and business) for free.

Here are some ways to engage in this Facebook page promotion strategy:

  • Share updates on your most popular products.
  • Promote new products, seasonal specials, and offers and deals you’re running.
  • Post about extended or adjusted store hours.
  • Let customers know when a product is back in stock.

5. Share customer feedback

Customers are the lifeblood of your business, so share their thoughts with others. Use customer feedback as a way to engage other customers or open a dialogue. Tag customers in their feedback to increase the visibility of the Facebook post. If you don’t have any customer feedback, get some! Customer reviews are very important for small businesses. 

Don’t forget about user-generated content! Get your customers to post about your business on Facebook and tag your location so that they are promoting your page to their networks.

6. Interact with other businesses and influencers

Another way to promote your Facebook business page is to extend your network. You can extend your network on Facebook by liking and interacting with the Facebook pages of other businesses or influencers in your industry/niche. Link other businesses or influencers to your posts for cross-promotional marketing. If you link or share the updates from other businesses or influencers, they’ll be more likely to link to or share yours.

7. Engage with your audience directly

A great way to get more likes and followers to your business’s Facebook page is to interact and increase engagement with those who follow you or comment on your posts. If a person comments on your post, thank them and follow up with a question related to the comment. Facebook’s algorithm shows your interaction with individual users on the News Feeds of users who follow your page as well as the individual’s Facebook News Feed.

Another way of engaging with individuals is to tag people in pictures or Facebook updates. Tagging not only alerts the individual to the fact that they were mentioned in the post, but it also shows up on others’ News Feeds.

Here are some ideas on how to engage with users on Facebook:

  • Reply to any comment on your page: This is a simple way to interact with fans and let them (plus anyone visiting your page) know that you’re actively engaging with users on Facebook.
  • Write about employees to give a behind-the-scenes: Ask employees to tag themselves in your picture and encourage them to share the post.
  • Use the Facebook Polls feature: Encourage users to answer a question in your poll – it can be silly or serious–as long as it promotes engagement!
https://www.youtube.com/watch?v=F71w24KS7mo