Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Create the Pixel
25.05.2022
How to Create a Facebook Pixel
The Facebook pixel is code placed on your website to collect key data from the people engaging with you online. The Facebook pixel is a piece of code that is placed on the site and allows you to generate conversion reports, create audiences and get statistics about the actions of visitors on the site. You can create up to 100 pixels in one Business Manager account.
If you need more than 100 pixels, create a new ad account. You will then need to assign permissions in Business Manager to manage the new ad account and the new pixel. You can also create a second Business Manager account which will allow you to create an additional 100 pixels.
In Business Manager, you can create a Facebook pixel if:
- You already have a Business Manager account.
- You’ve outsourced Facebook ad management to someone else.
- Your company has several websites, main products or services.
- You want to take advantage of the measurement capabilities that a pixel provides, but aren’t ready to create ads yet.
There are a total of 9 standard events, which are:
- View Content
- Search
- Add to Cart
- Add to wishlist
- Initiate checkout
- Add payment info
- Make purchase
- Lead
- Complete registration
Once you’ve selected an event, the Facebook Pixel will track all visitors who have taken a specific action, producing data that you can later use to further your goals. For example, if you select the event Add to wishlist, a customer has added one of your products to their list, Facebook will track that user while recording data for you. Afterward, you can retarget them with a Facebook ad, presenting the item with an attractive discount offer.
Since the pixel monitors every movement on your website, you can quickly discover which of your product(s) interest shoppers! However, this isn’t the only benefit that Facebook Pixel offers.
Facebook Pixel: How to Create And Install
Before we get into this section, make sure that you have access to a Business Manager account and that you are the admin. Once you have done that, you’re finally ready to create your pixel.
- Go to Events Manager.
- Click the green Connect Data Sources button on the left side of your screen.
3. Select Web, then click Get Started.
4. Select Facebook Pixel and click Connect.
5. Enter a name for your Pixel, then enter your website URL to check for easy setup options. If qualified, you may not be required to code when adding the Pixel to your website.
6. Click Continue.
Now, you should be able to see the Pixel you just created on your screen (as seen above). Make use of the Pixel Helper to see if it is properly working!