Track Ad Campaign

For every ad you run on Facebook, you can view insights on how the ad performs in Ads Manager. This data includes:

• The number of people who see your ad.
• The number of people who click on your ad.
• The amount you spend on your ad.

View results on your Facebook ad

1. Go to Ads Manager.
2. Click Campaigns, Ad sets or Ads.
3. Click View charts to open the insights side pane to see a visual representation of your ads performance.
4. In this expanded view, you can see Performance, Demographics, Placement or Delivery (only available for reach and frequency ad sets) about the campaign, ad set or ad that you’ve selected.
   • Performance: The Performance chart shows the number of people who click on your ad, the number of people you reach and the overall cost of your ad.
   • Demographics: The Demographics chart shows how your ad performs across different ages and genders. 
   • Placement: The Placement chart shows your ad’s performance across different placements, such as Facebook or Instagram
   • Delivery: The delivery chart shows the predicted and delivered value for reach, impressions and amount spent.

How to Track Facebook Ads in Google Analytics

Tracking your Facebook Ads in Google Analytics allows you to improve attribution from an individual ad or ad set all the way through to a conversion. And it couldn’t be easier. Here are the steps to track your Facebook Ads in Google Analytics:

1. Use a URL builder to create parameters
2. Define your parameters based on ad, ad set, and campaign
3. Generate a new URL for your ads
4. Track performance in Google Analytics

Step 1: Use a URL builder to create parameters

Start by finding a URL builder tool that works best for you—I like to use Google’s own URL builder. This is where you will create the URL parameters that you’ll be able to track in Google Analytics.

Note: While I prefer using a URL builder, Facebook also offers parameter tracking within Ads Manager. You can manually insert parameters to track ads, ad sets, and campaigns.

Step 2: Define your parameters based on ad, ad set, and campaign

This is where all the magic happens. Within the URL builder tool you will:

1. Type in the destination URL you want to use for your ad
2. Use “facebook” as your Campaign Source
3. Use either “cpc” or “cpm” as your Campaign Medium depending on how you are tracking conversions—either by click or by impressions.
4. Use your Facebook Ads campaign name as your Campaign Name. This is where you will be able to monitor performance across all your Facebook campaigns.
5. Use your Facebook Ads ad set name as your Campaign Term. This will allow you to track performance across ad sets.
6. Use your individual ad names as your Campaign Content. This will allow you to track performance down to an individual ad.

This is what the end result should look like:

Step 3: Generate a new URL for your ads

Now that you’ve created your parameters, you can generate your unique URL. This is what you will use to track your performance in Facebook. Simply copy and paste this link into the destination URL section when building out your ads.

Step 4: Track performance in Google Analytics

Now that you’ve got your parameters created and your new URL in your ads, you can start tracking your Facebook Ads performance in Google Analytics. To do this you’ll want to:

1. Go to Acquisition

2. Click on All Traffic

3. Click on Source/Medium

4. From Primary Dimension, select the parameter you want to track by using the Other drop down and choosing the Acquisition group.

Using these steps, you’ll be able to do a deep dive into your digital advertising performance from the Campaign level all the way down to the individual ads just by adjusting the Primary Dimension. If you followed along during Step 2, Define your parameters, use the following Primary Dimensions for your reporting:

• Campaign: this will allow you to track your Facebook Ads Campaign performance
• Keyword: use this to deep dive into your ad set performance
• Ad Content: this will allow you to analyze individual ad performance