Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Conversion lookalike audiences
25.05.2022
Conversion lookalike audiences let you find new target audiences using a website custom audience of people who have completed a specific conversion event. For example, if you’re an ecommerce business running a discount code lead magnet, create a website custom audience of people who have triggered a lead event action by opting in for the discount code. Then use that audience as the source for your lookalike audience.
Before you can create the source audience for your conversion lookalike audience, make sure that you’ve set up and installed conversion tracking.
As with video and email lookalike audiences, you need to create the source audience first. It will be a website custom audience of people who have completed a specific event action.
Create a Website Custom Audience for Conversions
In the Audiences dashboard in your Facebook Ads Manager, click Create Audience and select Custom Audience from the drop-down menu. In the pop-up box, select Website Traffic.
From the Website Traffic drop-down menu, select Custom Combination.
Click the URL drop-down menu and select Event.
Choose the event you want to create the audience from (Lead, for example). You’ll see a list of event actions you’re currently tracking using the Facebook pixel.
In the field called In the Last, enter the time parameter for how long people will stay in your audience once they’ve completed the specific action. For example, you might choose 120-180 days to have the maximum number of people in your audience. Finally, make sure the Include Past Website Traffic box is selected, give your audience a name, and click Create Audience.
Build a Conversion Lookalike Audience
Now navigate to the Audiences dashboard, click Create Audience, and select Lookalike Audience from the drop-down menu. In the Create a Lookalike Audience box, choose your website custom audience from the Source drop-down list. Then select your country and choose the audience size (1% is a good place to start). Finally, click Create Audience and wait for Facebook to build your lookalike audience. Once it’s ready to use, you’ll receive a notification