CPM

CPM (cost per 1,000 impressions)

The average cost for 1,000 impressions.

How it’s used

CPM is a common metric used by the online advertising industry to gauge the cost-effectiveness of an advertising campaign. It’s often used to compare performances between different ad publishers and campaigns.

How it’s calculated

CPM measures the total amount spent on an advertising campaign, divided by the number of impressions and multiplied by 1,000. (Example: if you spent £50 and got 10,000 impressions, your CPM was £5.)

Related metrics

• Impressions
• Cost per 1,000 people reached
• Amount spent

11 Ways to Reduce Your Facebook Ad CPM

A number of factors can help you reduce your Facebook ad cost per thousand impressions while ensuring your ad reach is optimum and click-through rate is great as well. The experts we surveyed shared the following as their top ways to optimize your CPM:

1. Target the right audience
2. Broaden your audience
3. Create a lookalike audience
4. Improve your ad’s relevance score
5. A/B test your ads
6. Control the budget you invest as your ad spend
7. Change your bid type
8. Add engaging features to your post
9. Select the right creative format for your ad
10. Add a CTA
11. Work on your ad time and frequency