Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Daily media spend
25.05.2022
About daily budgets
The daily budget is the average amount that you indicated you are willing to spend on a specific ad set per day. Each ad set will have its own separate budget, so bear this in mind if you have more than one active ad set in your account.
You can stop running an ad (and stop it from accruing additional charges) at any time by pausing it in Ads Manager. Note that you may still receive a bill after pausing the ad. However, this bill is only for charges that you accrued before your ad stopped running. The bill doesn’t mean that your ad is running again.
There are two types of budget durations: lifetime budgets and daily budgets. When you set a daily budget, you’re telling facebook the average amount that you want to spend each day. You can set a daily budget for your overall campaign with campaign budget optimisation (СBO) or for individual ad sets.
How daily budgets work
When you set your daily budget, you’re setting an average daily spend over the course of a week. This means that every day, we’ll strive to get roughly your daily budget’s worth of the result that you optimised for. However, there may be certain days when better opportunities are available. On those days, we may spend up to 25% over your daily budget. For example, if your daily budget is £10, we may spend up to £12.50 on a given day. However, your charges will average out over a calendar week (Sunday to Saturday). That means that for every week ending on Saturday at midnight, you won’t spend more than seven times your daily budget.
We do this to deliver your ads and spend your budget as efficiently and effectively as possible. By allowing ourselves some flexibility, we can more easily take advantage of opportunities when they arise in our dynamic ad auction marketplace.
Example
If your daily budget is £10, we wouldn’t go over £70 in one calendar week. Some of those days we may spend up to £12.50, and some days we may spend less than £10. This chart gives a simplified example of how we might spend the £70. The blue curving line shows the overall trend of spending from day to day. The green hexagons represent what is actually spent on a given day, which adds up to £70 and averages out to £10 per day.
The Benefits:
First, I want to revisit the “spending the whole budget everyday” thing. This pattern of spending allows for much easier pacing of spend.
Each day you can count on Facebook spending the same amount, making it much easier to control your budgets and plan ahead financially.
Additionally, if your ad set is performing well and you’re getting the returns you want, then there’s no harm in scaling into your full daily budget to get those results as soon as you can since future performance is never guaranteed.
Second, Facebook daily budgets are the simplest option if you’re setting up an always on, evergreen campaign. This allows you to keep your ads on at all times without needing to adjust end dates to keep them active.
Additionally, if you work with weekly, monthly, or quarterly budgets and they change from time to time, daily budgets are a great option. Lifetime budgets, as we’ll discuss, are best when a budget is set and then left in place until the end date is reached.
If you’re anticipating regular changes to your budget, daily budgets are likely the better choice.
When changing daily budgets, there is a best practice to keep in mind: limit budget adjustments to 20% of their original level for each day. Any change larger than this will have too great of an impact on the Facebook algorithm and performance can be negatively impacted.
If you’re needing to double your spend or cut it in half, ideally, you would make changes every day in 20% increments until you reached the level you needed. (I realize this isn’t always doable, but if it is, this is the right way to go.)