Engagement

What is Facebook Engagement?

Facebook engagement is defined as any action that someone takes on one of your posts or comments in your ads, groups, or pages. This includes any reactions, comments, shares, as well as link clicks.  

How Does Facebook Measure Engagement?

Facebook tracks engagement at the individual post level as well as for your group and page as a whole.

To maximize Facebook page engagement, nearly 50% of the marketers we surveyed recommend posting 2-3 times per week. 

How to Check Engagement On Facebook?

Checking engagement on Facebook is simple.

If you are a page admin, you can view engagement metrics right on your page under Post Insights.

This will allow you to see and compare your engagement on a per-post basis as well as holistically at the page level.  

How Do You Measure Engagement On Facebook?

You can also measure Facebook engagement on your own. 

Just use this simple formula.

Number of engaged users divided by total page reach multiplied by 100.

This formula works both on the per-post and per-page level. 

For example, if your Facebook post got 3 comments, 6 likes, and 1 share and had a total reach of 1,000 people, then your post engagement rate would be 1%. 

According to the people we surveyed, the average engagement rate these days is between 2-3%. 

Most marketers say that shares are the most valuable type of engagement on Facebook. 

20 Tips for Increasing Facebook Engagement

Now that you know how to measure Facebook engagement, here are some tips for how to increase it.

1.   Ask questions

2.   Be relatable

3.   Reply to comments

4.   Post when your followers are more active

5.   Get back to the basics

6.   Promote your videos to build early momentum

7.   Participate on related pages and groups

8.   Create fan-centric content

9.   Double down on what’s working

10.       Go live on Facebook

11.       Be entertaining

12.       Use the background templates that Facebook provides

13.       Seed initial engagement from family and friends

14.       Be consistent

15.       Share relevant content

16.       Experiment with Facebook’s newer products

17.       Use higher-quality photos and videos

18.       Test out different post styles and formats

19.       Create infographics

20.       Run giveaways

Measure your Facebook Engagement with Databox

Finally, it is critical to measure how your engagement strategy is working. 

If you are looking to measure engagement in a Facebook group, this Facebook Groups Insight Dashboard will give you insights about membership growth. 

 Or, if you are looking to keep tabs on engagement on your Facebook page, you can use this Facebook pages dashboard to analyze your top-performing posts. 

In sum,  while finding ways to increase engagement on Facebook can be beneficial, it is important to measure it regularly using a social media dashboard software. You want to make sure this engagement strategy isn’t just vanity metrics. Instead, it is helping to drive real business results 

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