Instagram

Also, using Facebook business manager you can create, publish and promote ads on Instagram. This is done in a few simple steps.

Types of Instagram ads

There are many different types of advertising formats on Instagram, including:

• Image ads
• Stories ads
• Video ads
• Carousel ads
• Collection ads
• Explore ads
• IGTV ads
• Shopping ads
• Reels ads

How to run Instagram Ads in Facebook Ads Manager

1. Create a New Campaign
2. Choose a Campaign Objective
3. Select a budget and schedule
4. Create or select an audience
5. Under Placements, select ‘Manual placements’
6. Under platforms, select Instagram
7. Finalise your ad and hit Publish

Create a New Campaign

Choose a Campaign Objective

Select a budget and schedule

Create or select an audience

Under Placements, select ‘Manual placements’

Under platforms, select Instagram

Finalise your ad and hit Publish

Congratulations! You’re now running ads on Instagram using the Facebook Ads Manager.

How to choose the best Instagram ad type

With so many different ad types available, it can be overwhelming to select one to use for your campaign. The good news: Ads Manager is well set up for experimentation, which means you can test multiple formats and see which one performs best before running a full campaign.

To narrow down the formats, use these questions to guide you.

1. What is my goal?

With your social media marketing strategy in mind, identify the most important outcome for your Instagram ads campaign. Do you want to:

• Drive traffic to your website?
• Get video views for a new product?
• Increase brand awareness for a new business?
• Drive ecommerce purchases, app installs, or email signups?

After clarifying your goal, you can choose some potential formats based on the supported objectives and call-to-action options for each ad type. For example, Stories, IGTV and Reels ads are better for driving video views, while Shopping and Collection ads will be best for driving ecommerce purchases.

Depending on who you wish to target with your Instagram ads, some ad types may be better than others.

Think about your audience’s habits and behaviors. Do they like watching lots of videos? Are they avid online shoppers? Do they spend more time watching Stories and Reels instead of scrolling through their feed?

Choose ad types with objectives and call-to-actions that match your audience’s natural preferences.

3. What has performed best on organic?

Chances are that your organic followers have lots of similarities to the audience you’ll be targeting with your Instagram ads. So, look to your organic feed to see what types of content have performed well, and that can give you a good indication of what paid formats might resonate with your audience.

Best practices for Instagram ads

Now you have everything you need to know about setting up and launching Instagram ads. The next step is designing effective visual assets for your ads.

Here are some tips for how to design attention-grabbing creative for Instagram ads.

Design mobile-first ads

98.8% of users access social media via a mobile device, so it’s vital to design your creative for mobile viewing, not desktop.

Here are a few tips to design mobile-first ads:

• When capturing video content, make sure to film in vertical (9×16) as this is easier to crop to 4×5 than from landscape
• Minimize the amount of text in your ads
• If you do add text, choose large font sizes that are easy to read on mobile screens
• Add animations and motion graphics to videos to quickly engage viewers
• Keep videos short (15 seconds or less)

Keep branding and messaging upfront

The first few seconds of your ad will determine whether a viewer will stop scrolling and watch the whole thing. That’s why it’s important to start your ad with the key message and showcase your branding within the first 3 seconds.

Use sound to delight

40% of users consume social media with sound off. As such, it’s important to design your ads for sound-off consumption, and to use sound to delight users who do have sound on. Here’s how to do that:

• Use visual elements to tell your story and deliver your key message without sound
• Add captions for any voiceover or scripted audio
• Use text overlay to deliver your key message without sound

Pitch, play, plunge

Facebook recommends designing a combination of creative types that work together to grab attention and reward interest:

• Pitch: Short assets that get the campaign idea across immediately and grab attention
• Play: Assets that allow light exploration and interactivity for interested audiences
• Plunge: Immersive assets that allow people to go in-depth into your campaign idea

https://www.youtube.com/watch?v=lbeyPsq_EaQ