Interests

How does Facebook interest targeting work?

Facebook interest targeting works the way it sounds – it targets the things you’re interested in. As you scroll through your newsfeed, you’ll notice that stuff you looked into in the past or have engaged with while within the platform or outside of it are shown through related Facebook ads for products, people, activities, and many other types.

How does Facebook know all this? They derive the information from your lifetime activities on the platform. These activities range from anything between businesses, hobbies, shopping, and thousands more. To regular Facebook users, this sounds like a way for businesses to sell. But to advertisers, it’s their way of working alongside Facebook to reach their target audience.

Why is Facebook interest targeting important?

Facebook’s interest targeting feature allows you to deliver your ads to your target people. These people have shown interest in your industry in the past, for example, by engaging with one of your competitors. Therefore, they are more likely to engage with your ads. To reach your target audience, you’ll have thousands of interest categories in Facebook Ads Manager available for targeting. Narrowing down your targeting options means you can show your ads to relevant and fresh audiences.

Why is interest targeting crucial for beginners?

As a newbie, you’re not equipped with the budget to pay for irrelevance. This means you’ll refine your audience through copious amounts of interest targeting research on Facebook and beyond. Refining your audience will take a lot of time, but it’s worth every hour spent snooping around for interest keywords relevant to your niche.

Why? Because no matter how banger of an ad you run, if you show it to the wrong audience, it won’t be as good as a mediocre ad that’s shown to relevant audiences.

What are the interest categories available on Facebook?

• Business and industry
• Entertainment
• Family and relationships
• Fitness and wellness
• Food and drink
• Hobbies and activities
• Shopping and fashion
• Sports and outdoors
• Technology

Each of them has subcategories to make your audience more custom.