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This article contains instructions on how to set up an engagement Custom Audience from Page engagement.

How to Create a Custom Audience Based on Facebook Page Engagement

To start targeting people who interact with your Facebook page, you need to create a page engagement custom audience.

Step 1: Go to your Ads Manager and click the Menu button in the top-left. Then go to All Tools at the bottom.

Step 2: In the Assets column, go to Audiences.

Step 3: Click Create Audience and then select Custom Audience from the drop-down menu.

Step 4: Select Engagement on Facebook option (it appears at the bottom of the list).

Step 5: Choose the Facebook Page you want to use to create the custom audience.

Step 6: Choose the targeting options you’d like to use (we’ll talk more about this further down).

Note: You can select an audience that has engaged with your Facebook page from anywhere between 1 day and 365 days, so you can get really specific if you only want to target those who interacted in the past week, or get larger and slightly vaguer if you want to target everyone who’s interacted in the past year.

The Different Types of Targeting You Can Do With Facebook Engagement

Now you know why targeting through engagement is important and how to do it, let’s dig into the different ways you can target those who have engaged with your Facebook page.

1. Everyone Who’s Engaged with Your Page

This is the broadest option, and allows you to target everyone who has engaged with the content you’ve published on your Facebook page – this includes previous ads you’ve run as well as people who have messaged your page and simply visited your page.

2. Anyone Who’s Visited Your Page

Again, this is a broader way of targeting your fans. It includes everyone who visited your page, even if they didn’t interact with any of your content.

3. Anyone Who’s Engaged with Any Post or Ad

Things start getting a little more targeted with this option. You can hone in on people who have engaged with a post or an ad you’ve posted on your Page, including people who have simply “reacted” to a post, shared it, commented on it, clicked a link, or swiped through a Carousel Ad you’ve run.

4. Anyone Who’s Clicked a Call-to-Action Button

We’re getting even more targeted here. With this option, you can just target the people who clicked on the call-to-action button on your page, like a “Contact Us” button, a “Sign Up” button, a “Download” button, or a “Shop Now” button.

This is a good segment to target because they are active in their actions and are actively looking to “do” something.

5. Anyone Who’s Sent a Message to Your Page

If you’re a small business and get a lot of private messages from potential customers, this options allows you to target just them. You can hone in on people who have actively reached out to you to target a more engaged portion of your fan base. This can be also useful if you are using Messanger ads and want to retarget those that were interested in your offer.

6. Anyone Who’s Saved Your Page or Any Post

Finally, you can create a Custom Audience out of people who have saved your page or saved any post that you’ve published on it.