Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Right-hand column
25.05.2022
In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and users will soon be seeing larger ads in the sidebar. In this post we’ll review the change and help you plan out your next steps.
How Sidebar Ads Used To Look
Up until this week, ads in the right hand column would only display with a small thumbnail 100×72 image on the left with ad copy on the right. Because they’re so compact, you could see as many as 7 of these ads at one time which led to high impressions with low engagement, relative to other ad types.
The New Sidebar Ads
Now, you’ll begin seeing ads in the sidebar with much bigger images (up to 3x) with the headline and description below it. The idea is that sidebar ads will be similar to your news feed ads, but with scaled down images.
New Image Specs
Here’s how images will displayed in the new format:
- Offers, Desktop Apps, Links (tied to a Page), Domains (no Page)
- News Feed images:1200×627
- Sidebar images: 245×133
- Aspect Ratio: 1.91:1
- Video ads
- News Feed images: 1200×675
- Sidebar images: 245×143
- Aspect Ratio: 16:9
- Page Like and Event ads
- News Feed images: 1200×444
- Sidebar images: 254×94
- Aspect Ratio: 2.7:1
- Photo Ads
- News Feed images: 1200×900
- Sidebar images: 254×133
- Aspect Ratio: varies
How This Impacts You
This change makes sidebar ads more similar to the high-performing news feed ads and Facebook reports they’ve seen increased engagement for advertisers. It also means fewer ads will display in the sidebar so you can expect fewer impressions from your ads in the sidebar as well as higher CPM costs. Still, the higher engagement rates should make up for this.
Your Next Steps
If you’re running ads with 100×72 images in the sidebar now, they’ll continue display until September 1 when all sidebar ads will switch to the larger format exclusively. When you create new ads however, you can optimize them for the newsfeed placement and trust that they maintain the aspect ratio when scaled down for the sidebar.