Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Target a custom audience
25.05.2022
A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook.
You can use sources such as customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
Learn more about the types of Custom Audiences that you can create:
- · Website Custom Audiences
- · App activity Custom Audience
- · Customer list Custom Audience
- · Engagement Custom Audiences
You can create up to 500 Custom Audiences per ad account.
Website custom audiences
This is a targeting option that matches your website visitors with people on Facebook. Tracking is done using the Meta pixel.
App activity custom audience
This custom audience is a great way to target ads to groups of people who have already taken desired actions on your app. You can use the Facebook SDK to pass data from your app to Facebook. This data can then be used to specify who should be included in this Custom Audience.
Customer list custom audience
This type of custom audience allows Facebook to match the information you provide about your customers with existing Facebook profiles. The info found on a customer list or a list of email subscribers (such as email, phone numbers, and addresses) is known as an identifier. Facebook will use this information to find the audiences you want your ads to reach.
Your customer list can either be a TXT or CSV file that has these identifiers.
The Customer list must include more than 1000 clients.And you need to updated it regularly.
Engagement custom audiences
This type of custom audience is made up of people who’ve engaged with your content across the Facebook ecosystem.
Engagement refers to actions people take while on Facebook, such as watching a video, liking a Facebook page or post, interacting with your products in a shopping experience on Facebook, or engaging with your Instagram account.
Benefits of Facebook custom audiences
Custom Audiences allow you to target your warm and hot audiences with laser-sharp ads. Your warm audience refers to those who’ve expressed some interest in your business but need more nurturing to convert, while your hot audience refers to those who simply need a well-timed nudge to convert into customers or make a repeat purchase.Aside from helping you move people down your sales funnel and optimizing your customer lifetime value, custom audiences allow you to drive very specific business goals. This, in turn, will help you derive the best ROI from your advertising campaigns.