Brand book

Brand book is..

a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more.
a rulebook that shows aesthetic brand visuals, brand colors.
a book with examples of logo placing.
another naming for creative brief.

6 essential brand guide elements

Brand story, logo guidelines, brand color palette, typography and font guidelines, image guidelines, brand voice
Brand story, logo guidelines, package design, color palette, typography and font guidelines, image guidelines
Book layout, brand color palette, typography and font guidelines, image guidelines, brand voice
Brand story, logo guidelines, website appearance, typography and font guidelines, image guidelines, brand voice

Pick the right order of creating a brand book process

Collect brand guide inspiration, define the 6 essential brand guide elements, make a list of other brand collateral your guide should cover, make an outline for your guide, plan for the evolution of your brand
Make an outline for your guide, collect brand guide inspiration, define the 6 essential brand guide elements, make a list of other brand collateral your guide should cover, plan for the evolution of your brand
Define the 6 essential brand guide elements, collect brand guide inspiration, make a list of other brand collateral your guide should cover, make an outline for your guide, plan for the evolution of your brand
Make a list of other brand collateral your guide should cover, collect brand guide inspiration, define the 6 essential brand guide elements, make an outline for your guide, plan for the evolution of your brand

Brand story includes…

What are logo guidelines for?

Logo guidelines include:

Size: minimum size and proper proportions.
Space: if logo requires a certain amount of white space around it, give clear instructions.
Mood: what emotions your logo expresses.
Colors: variations (reversed, in color, black and white) and when to use them.
Don’ts: it can be just as important to show how you don’t want your logo to be used.
Fonts: what font did you use in your logo.

It’s a good idea to pick one light color for backgrounds, a darker color for text, a neutral hue and also one that pops

Brand color palette includes:

Choose the correct statement. If you use 2 fonts in your logo, a good rule is…

Instructions for using brand typography include:

Introduce: The story of the typefaces you are using, how they relate to your brand, and what each one is used for (headlines, body text, captions, etc.).
Alignment: Make it clear if you want copy to always align right, left, or centered.
Spacing: Include tracking and kerning ratios to maintain a consistent style when font size changes.

What is a brand voice?

Brand voice is the way you talk to your customers and is defined by your brand’s style of communication.
Brand voice is unique recognizable dubbing in ads of the brand.

Graphic Design