Flyers/Booklets

A flyer can be used to…

advertise
publicize
advocate
all of the above

Before you start to design a flyer you need to…

create a moodboard
know your target audience
research competitors

A flyer should be:

broad and complex
confusing and easy at the same time
simple and eye-catching
small and precise

Great flyer design should include

as much information as possible
a clear message

You don’t need CTA for a flyer

true
false

It’s better to use ____ fonts in a flyer

2 or 3
3 or 4

Choose a color scheme

depending on trends
based on the message

It’s better to use ____ in a flyer

infographics, bullet points
colorful mascots and lots of illustrations

You should include contact information

true
false

Standard flyer format

A5
A3

What is a booklet?

It's a folded sheet of paper that contains information about a company, goods, services, or events and is distributed for promotional purposes
It's a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail

Standard bookle sizes

A3
A4
A5
DL
A2
A1

What is DL?

1/2 A4
1/3 A3
1/3 A4

What is half-fold?

The sheet is folded in half
The sheet is bent first horizontally and then vertically
The two outermost parts of the sheet are folded inwards to form a sort of gate

What is Z-fold?

The sheet is folded in half
Three parts of the sheet are folded to form a zigzag
The sheet is divided into 16 parts

What is accordion fold?

A method similar to Z-fold, but instead of three parts the sheet is divided into four
The two outermost parts of the sheet are folded inwards to form a sort of gate
The sheet is divided into 16 parts

What is tri-fold?

Three parts of the sheet are folded to form a zigzag
Three parts of the sheet overlap, with the middle part remaining at the bottom
The sheet is bent first horizontally and then vertically

It’s better to not overuse the descriptions in a booklet

true
false

Do you need CTA in a booklet?

Yes
No

The color scheme of the booklet

Lab
CMYK
RGB

Graphic Design

Participants 39

28.04.2022

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