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Influencer Marketing

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Lesson 7, Topic 3
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Extensions and tools

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Influencer marketing works and works very well provided you use the right influencer outreach platform combined with the right tools and strategies to find and collaborate with social media influencers. We did some research to come up with a comprehensive list of influencer outreach platforms to help the brands with their influencer marketing efforts.

Let’s take a closer look at each of them.

Ninja Outreach

An influencer outreach platform, Ninja Outreach generates leads for marketers, bloggers, and entrepreneurs, as well as small and big enterprises. This platform automates your outreach efforts on social media. It helps you find top influencers, top Instagram and Twitter influencers. You can manage thousands of influencer contacts from one simple interface.


This is an end-to-end influencer marketing solution which connects influencers to brands. It analyzes the content of the influencers and matches them with the personality of the brands to find a perfect brand fit. It provides tools to grow your audience too.


Pitchbox automates prospecting and influencer outreach processes. It is also a content marketing platform which helps brands, publishers, and agencies market their content to right audiences. With its intuitive keyword search and integrations with top SEO providers, you can find the most authoritative publishers in your niche in no time.


The BuzzSumo platform quickly helps you identify what content is working in a specific industry and helps you identify the social media influencers in that industry as well. It brings influencer identification and content sharing analytics together in one dashboard. You can identify influencers who may be able to amplify your content and brand messaging efforts.


Upfluence helps you manage influencer marketing campaigns well. It is an all-in-one cloud hosted influencer search and content management solution. Upfluence Search helps you find top influencers with its search engine. Upfluence Manager helps with managing the influencer campaign and Upfluence Analytics helps you measure and track your efforts.


This is an impressive digital marketing platform which helps you grow your business with the help of Instagram and Facebook. It provides you with a lot of information and insights with the help of analytics. Iconosquare helps you monitor and improve performance on key social metrics. Conversations can be managed effectively on social media too. Unfortunately, they have stopped providing their influencer outreach services from April 11th, 2018.


Klout rates everyone on social media on the basis of the influence they have. It determines influence on the basis of the person’s footprint on social media and the kind of content they share. It enables you to search for social media influencers on the basis of topics. Doing so can help you find the ones who can help you market your brand. Whether you need a specific YouTube channel or a team of Instagram influencers, Klout makes the process painless.


This is one suit with influencer discovery and management capabilities and a central database. It uses analytics to scale the impact of influencer relationships, track ROI, track competition, and gain insights that can help you grow. It claims to have the largest influencer discovery engine.


BuzzStream helps you reach influencers and manage relationships from one centralized database making follow up efforts a breeze. It helps you research social media influencers automatically with all relevant details like contact information, social profiles and other site metrics. It can keep track of all conversations and provides you insights for outreach programs.


Tapinfluence makes influencer marketing easy. It helps you discover the right influencers by providing you a 360 degrees perspective on each influencer. It also helps you work with influencers. You can measure the right KPIs to track your investments and your efforts. It has specialized content distribution tools. With so many influencer outreach platforms and tools available in the digital space, you can pick and choose the influencer outreach platform that suits your purposes the best. Do a little research, test the tools, and work with the features that help you reach your influencer marketing goals.