Final Influencer Marketing Test

What is the most used social platform for influencer marketing?

a) Instagram
b) Facebook
c) Snapchat
d) Youtube

Can a local business use influencer marketing?

a) Yes, with local Influencers
b) No, they can't
c) Yes, but they need to find an Influencer with a big audience
d) Influencer marketing is not good for business at all

What factors should you look at when choosing Influencers?

a) Engagement Rate
b) Reach
c) Target audience demographics
d) All of the above

What are some red flags you should beware of?

a) Fake followers
b) Big audience
c) Appearance of a person
d) Nation

What types of influencers do you know?

a) Junior, middle, senior
b) Small, big, biggest
c) Mini, maxi, extra, non-profit
d) Celebrity, micro, macro, nano

What are micro-influencers?

a) Everyday social media users, with anywhere from 100 to 10K followers
b) Have between 10K and 50K followers on social media
c) People who first gained their reputation from traditional media channels
d) No name influencers

What are the best tools for finding Instagram influencers?

a) Heepsy, HypeAuditor, NinjaOutreach
b) Google Analytics, ClearBit, Hypetap
c) Mention, InsertLearning, Momentum
d) Brand 24, Biteable, Pitchbox

What is CPE used for?

a) Tracking influencer marketing campaign success
b) Measuring awareness
c) Hashtags analysis
d) Counting ER

With this formula, what can you calculate: net income/cost of investment * 100?

a) CPA
b) CPM
c) ROI
d) KPI

A LinkedIn influencer is better for:

a) B2B business
b) Information Technology
c) Niche business
d) B2C business

What do you need to put in every advertisement?

a) Call to action
b) Contacts
c) Your name
d) Video review

S4S is:

a) Paid shoutout
b) Product shoutout
c) Shoutout for a shoutout
d) Affiliate marketing shoutout

A sponsored post is:

a) the most popular campaign type
b) the most popular digital marketing campaign type
c) the most popular SMM campaign type
d) the most popular influencer marketing campaign type

QA is a video where an influencer:

a) helps their followers learn about new products
b) can answer questions about your products
c) introduces customers to a new product
d) shows how to use a product

What is Brand Storytelling?

a) Company's history
b) Stories on Instagram
c) Using narrative techniques to engage with an audience
d) Part of influencer marketing

What is the best way to deepen relationships with influencers?

a) Phone call
b) Video meeting
c) Face-to-face contact
d) E-mail

What metric shows the number of times a potential customer clicks on a particular link?

a) ROI
b) CAC
c) CPM
d) CTR

What metric shows the total advertising cost divided by total engagements?

a) ROI
b) CPE
c) CPM
d) AVC

What are the types of content with the highest ROI?

a) How-to content, infographics, authoritative blog posts
b) How-to content, videos, long reads
c) Infographics, videos, scientific articles
d) Infographic, long reads, authoritative blog posts

Which of these elements should be in the content?

a) Catchy Headline
b) Selling the benefits
c) Call-to-action
d) All of the above

Which hashtags are broad and common terms that are specific to your niche?

a) Branded hashtags
b) Location hashtags
c) Industry-centric hashtags
d) Hashtags for celebrations

What should you pay attention to when choosing an influencer?

a) Matching content for your niche
b) Matching the influencer's audience
c) The level of interaction of the influencer with his subscribers
d) All of the above

Geofencing is:

a) used to determine the location of a user, to then serve them personalized messages based on their location
b) the creation of a boundary within a specific region
с) answers 'a' and 'b' are correct
d) there is no correct answer

What languages are most often spoken on the Internet?

a) English, Chinese, Spanish, Arabic
b) English, Chinese, French, Arabic
c) English, Russian, Arabic, French
d) English, Chinese, Arabic, Russian

To which group does a person who is 65 years old belong?

a) Baby Boomers
b) Generation X
c) Generation Y
d) Generation Z

Which option is the tip for creating successful brand storytelling?

a) Keep it simple
b) Use emotions
c) Make touchpoints with the audience
d) All of the above

What is the size of the audience of micro-influencers?

a) Less than 1K followers
b) Less than 10K followers
c) 10K-50K followers
d) 50K-100K followers

What is the size of the audience of nano-influencers?

a) Less than 10K followers
b) 10K-50K followers
c) 50K-100K followers
d) More than 100K followers

What is the best way to connect with the influencer?

a) Direct message
b) Phone call
c) E-mail
d) Video call

What is the follow-up?

a) Private form of communication between social media users that is only visible to the sender and recipient
b) Message that is used to reinforce the previous message
c) Digital message between two or more people
d) None of the above

Which metric is used for measuring the probability of gaining a return from an investment?

a) CTR
b) CPM
c) ROI
d) ROMI

What is ER?

a) Marketing term for any design to prompt an immediate response or encourage an immediate sale
b) Ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement
c) Is used to measure the level of interaction by followers from content created by a user
d) Advertising or affiliate marketing model that involves paying your CPA partners a determined commission after a sale occurs

What is clickbait?

a) Text or a thumbnail link that is designed to attract attention and to entice users to follow that link
b) Title underneath the main title
c) Text indicating the nature of the article below it
d) None of the above

What is the average ER of posts on Instagram?

a) 1.5%
b) 1.6%
c) 1.8%
d) 2.4%

What are the main parts of KPI in social networks?

a) Likes, comments, DMs, views
b) Likes, impressions, DMs, views
c) Comments, impressions, DMs, views
d) Likes, comments, impressions, DMs, views, savings

What is AOV?

a) Average order value
b) Applicable order value
c) Applicable offer value
d) None of the above

Which 4 types of content are the most successful in collaboration with influencers?

a) Product reviews, storytellings, social media takeovers, "How to" videos
b) Product reviews, interviews with influencers, social media takeovers, "How to" videos
c) Product reviews, social media takeovers, "How to" videos, short videos
d) None of the above

Which generation is most likely to get news from social networking sites?

a) Millenials
b) Baby Boomers
c) Generation X
d) Generation Z

What are the benefits of using tags and mentions?

a) Help to increase reach
b) Gives you a better understanding of your audience
c) Creates better engagement
d) All of the above

How to determine your target audience?

a) Analyze your customer base
b) Create the personas
c) Make a market research
d) All of the above

How to decipher the abbreviation BSQ?

a) B – big goal S – small actions Q – quick-acting
b) B – best solution S – simple steps Q – quiet actions
c) B – bossy aim S – successful actions Q – quality results
d) There is no correct answer

How does transactional segmentation catalogs customers?

a) They use the SMART technique
b) They use RFM modeling
c) By age
d) By gender

What tool can you use to research the audience on Facebook?

a) Facebook pixel
b) Insight tool
c) Madgicx
d) Google analytics

Why is it important to know your buyer personas in influencer marketing?

a) To create a new product/service faster
b) To find an influencer people would like
c) To find an anonymous buyer
d) To know the needs and wants of consumers

What can be a layering aspect while importing a lookalike audience?

a) Your customers’ Facebook friends
b) Competitors
c) Lookalikes of your previous customers
d) Fans of your Facebook page

How can you increase the reach without wasting a lot of money and time?

a) Translating your channel description and playlist
b) Translating comments underneath the video
c) Answering people in their native language
d) Find a person who can promote a video for free

What metric can be influenced by providing a translated description of the video?

a) SEO of the channel
b) Views
c) Likes
d) Engagement Rate

Which of the following statements is TRUE?

а) Instagram users trust traditional ads more than influencers
b) Instagram users trust influencers more than traditional ads
c) Instagram users equally trust influencers and traditional ads
d) None of the above

Instagram is dominated by:

a) female audience over 20 years old
b) female audience over 30 years old
c) male audience over 18 years old
d) female audience over 18 years old

What is the ability to cause or contribute to a change in opinion or behavior?

a) Influencer
b) Getting influenced
c) Influence
d) All options are correct

Influencer Marketing

Quizzes

Participants 286

Final Influencer Marketing Test

16.02.2022

Quiz Summary

Information

Results

Results

Categories

1. Question

2. Question

3. Question

4. Question

5. Question

6. Question

7. Question

8. Question

9. Question

10. Question

11. Question

12. Question

13. Question

14. Question

15. Question

16. Question

17. Question

18. Question

19. Question

20. Question

21. Question

22. Question

23. Question

24. Question

25. Question

26. Question

27. Question

28. Question

29. Question

30. Question

31. Question

32. Question

33. Question

34. Question

35. Question

36. Question

37. Question

38. Question

39. Question

40. Question

41. Question

42. Question

43. Question

44. Question

45. Question

46. Question

47. Question

48. Question

49. Question

50. Question