Infomercial

What is Infomercial landing page?

An infomercial is a form of advertisement which is aimed at educating the customer about a product or a series of products typically via television in the form of a program. Infomercial usually lasts longer than a regular advertisement and thus is more detailed.

Infomercial landing pages are the infomercials of the online marketing world. This landing page is very different from the other two types because of its design, which is mostly text. It’s full of jargon, keywords, and sales phrases to convince you to buy the product being offered. In other words, it reads like a late-night infomercial on TV. Typically about 50ft long (a lot of scrolling).

There is no defined category of products that use infomercials as part of their strategy to woo customers. Products ranging from clothes, cosmetics, home improvement, kitchen items, shoes, gym equipment, etc. use infomercial.

What is the main purpose of Infomercial landing page?

The purpose of infomercials is to prompt the customer to make a purchase. 

An advantage of infomercials for companies is an increased amount of time to showcase a product, demonstrate how it works, and present a persuasive call to action (CTA).

Examples:

How to write content for Infomercial landing page?

Elements: pre-headline, the main headline, a post-headline, benefits, obvious solution for a problem, images, storytelling, CTAs, benefits, testimonials 

What to include:

1. Talk Problems and Solutions, Not Products or Services.

People aren’t interested in the actual thing you’re offering; they’re interested in a solution to a problem. They have no interest in buying weight-loss supplements. They want to buy increased confidence and a smile when they look at themselves in the mirror.

You need to figure out what’s “behind” your offer and engage people on those terms.

2. CTAs. Informercial pages usually have a few CTAs, for example:

• One directs the readers to use their platform
• One sends you to a live video event
• Other CTAs may come later on the page. Each describes a leading feature of a product or service and the benefits of those features.
• CTAs that may follow later on down the page, asking you to subscribe to their newsletter and see the upcoming courses
• A final CTA comes at the end of the page. And it again directs the readers to start using their software.

That’s a total number of CTAs, making it one of the best examples of infomercial landing pages.

3. Differentiate the business from the competition.
4. Share the top benefits available.
5. Create a Sense of Urgency.

Don’t lie to create a sense of scarcity. No one will believe you if you talk about “limited” copies of a digital book. You might need to get creative, but you should be able to come up with something to get people to act now.

6. Use Storytelling to Connect with People’s Emotions. 

Storytelling is one of the most powerful tools in a marketer’s arsenal to captivate attention and engage visitors on an emotional level. It lets you show visitors how different their lives would be if they took the action you want them to take.

7. Leverage Testimonials from Happy Customers.

You can also leverage the power of storytelling through customer testimonials. This is an infomercial trademark; they devote plenty of time to bring in smiling, enthusiastic customers to talk about how the product changed their lives.

8. Sweeten Your Offer Until It’s Irresistible. 

And with good reason: every successful infomercial sweetens their offer before the program ends. They take the offer they’ve built up and toss in bonuses, special deals, and whatever else it takes to make it irresistible.

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