Lead Capture (Lead Gen Page)

What is a Lead Capture landing page?

A lead capture page is a specially-designed landing page whose sole purpose is to capture information about your leads: name, email, phone number, etc. This information is collected through a lead capture form and used to help you build a relationship with your leads. 

What is the main purpose of Lead Capture landing page?

The purpose of Lead Capture pages is to capture information about your leads: name, email, phone number, etc.

With the help of lead capture pages, you strengthen your relationship with your target customers.

The end goal is to convert them into customers through your marketing funnel.

A lead capture page is a standalone page created with the intent of promoting a single offer.

Examples:

How to write content for Lead Capture landing page?

Elements:

• A headline summarizing the service
• A video/image explaining the product/service
• Copy that explains the Unique Value Proposition
• A lead capture form
• A contrasting CTA button
• Customer testimonials

What to include:

1. Attention-grabbing headline: Your headline needs to be creative and encourage readers to stay on the page. The best way to do this is to include your UVP in your headline and “message match” with your marketing campaign.
2. CTA button with personalized copy: The CTA button should have color contrast with your page and use verbiage such as, “Send Me the Ebook” or “Download My Checklist”.
3. Optimized lead capture form: The number of form fields depends on your offer and must be organized in an easy-to-convert manner.
4. Relevant image: Your lead capture page should also have eye-catching photography or custom graphics.
5. Relevant copy: You should explain everything about your offer. But the copy can also be a “teaser” as well — just enough to give the visitor no other choice but to convert. Also, organizing copy in a bulleted list makes it easier for people to read than blocks of copy.
6. Customer testimonials: Positive customer reviews help future customers see the value in your service.
7. Customer badges: Include company logos of businesses who have used your service to show potential customers how many companies you cater to currently and in the past. If some of your clients are notable companies, visitors feel reassured when they sign-up.
8. Trust seals: Trust seals work best for e-commerce lead capture pages as they ensure the visitors that the payment information they have entered will be kept safe. VeriSign, PayPal, and SSL logos are all examples of trust seals.