Pricing Page

What is a Pricing landing page?

A Pricing page also referred to as SaaS Pricing Page is a page that describes the various SaaS services and their monthly fees.

What is the main purpose of the Pricing landing page?

This pricing page is an informative page, which gives consumers the necessary resources to select the pricing strategy that suits their goals and budget. 

The main goal is to get customers to buy a product or service.

Examples:

How to write content for the Pricing landing page?

Elements: Headline, copy, billing, features, CTAs, FAQ

What to include:

1. Headline. The headline might just be music to a marketing manager’s ears. 

Ensure that your headline speaks to your consumers’ needs, whether they want more sales, to grow their operation, or more efficiency with their day-to-day processes.

2. Use Mental Triggers. 
3. Keep Options Simple.
4. List features. 
5. Provide valuable information. Explain how your product works.
6. Give Your Customers Resources. Your pricing page should offer plenty of information to customers so that they can select the best subscription model to suit their needs.
7. Make the Action Obvious and Urgent
8. Think about your audience needs:

• What excites (interests) your target audience?
• What motivates them the most?
• What are the biggest challenges they’re facing right now?
• What keeps them up at night?
• What alternative solutions are they using?

9. Convince customers to give it a trial.