Squeeze landing pages

What is a Squeeze landing page?

A squeeze page is a type of landing page—one that is specifically designed to capture visitor email addresses (versus other types of information). You persuade or “squeeze” visitors to provide this info by presenting a special offer, gating valuable content, or restricting access in some way.

What is the main purpose of Squeeze landing page?

A squeeze page designed to collect email addresses from visitors and potential customers.

Examples:

How to write content for Squeeze landing page?

Squeeze pages are usually quite short. 

You shouldn’t coerce visitors into doing anything they don’t want to do—the best squeeze pages offer up something really valuable in exchange for that email address. It’s a worthwhile, non-spammy trade.

More like a gentle hug than a squeeze, actually.

Key differences:

• Contain only one or two form fields: name and email address
• Often much shorter and to-the-point
• Always contain at least two form fields (for lead generation)
• Often feature the bare minimum to keep visitors from overthinking
• Typically used near the start of the buyer journey
• Typically do not receive traffic from email sources

Elements:

• A headline that clearly communicates the benefit you are going to provide
• A sub-headline
• Supporting text that gives enough information for the visitor to make a decision
• An embedded form that includes just one or two fields (typically, name and email address) so visitors can take action without leaving the page

What to include:

• Create an Irresistible Lead Magnet (a newsletter, sweepstake, a coupon or discount, a printable checklist, a free webinar or video course, a template, worksheet, or online tool)
• Visualize the Benefits (ex: “build the perfect nutrition plan for your dog’s unique breed” and “learn what the healthiest ingredients are for your pup.”)
• In your headline and supporting copy, focus on the benefits that matter most to your visitors and they’ll be more likely to convert.
• Use Social Proof
• Keep It Brief
• Target the Right Audience

Here are some steps you’ll want to take after your page is finished squeezing:

• Show a “Thank You” Page
• Send an Immediate Email