Standalone Landing Pages

A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. 

They serve a specific purpose in a specific moment of an advertising campaign to a target audience.

The main types are the following:

1. Click-Through Pages
2. Lead Capture (Lead Gen Page)
3. Squeeze landing pages 
4. Infomercial pages
5. Sales landing pages
6. Viral landing pages
7. Splash landing pages
8. Referral landing pages
9. “About Us” Landing Page
10. Pricing Page