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Landing page

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  1. DESIGN
    Что такое целевая страница (Landing Page)?
  2. Анатомия посадочной страницы
    5 Topics
    |
    1 Quiz
  3. Формулы для построения посадочных страниц
    4 Topics
  4. Правила использования лендинга
    1 Topic
  5. Этапы перед созданием лендинга
    3 Topics
  6. Типы целевых страниц
    3 Topics
  7. Виды целевых страниц
    4 Topics
  8. Структура лендинга
    34 Topics
    |
    1 Quiz
  9. Copywrite
    What is landing page?
    1 Quiz
  10. Types of landing pages
    11 Topics
    |
    1 Quiz
  11. Anatomy of landing page
    11 Topics
    |
    1 Quiz
  12. Formulas of landing pages
    1 Quiz
  13. Tips for good landing pages
    1 Quiz
  14. Development
    Аналитика
    2 Topics
    |
    2 Quizzes
  15. Список полезных плагинов и библиотек для работы с лендингами
    3 Topics
  16. Верстка
    2 Topics
    |
    1 Quiz
  17. UX for developers
    1 Topic
  18. Customer avatar
    Аватар клиента
    1 Quiz
Lesson 10, Topic 1
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Standalone Landing Pages

20.01.2022
Lesson Progress
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A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. 

They serve a specific purpose in a specific moment of an advertising campaign to a target audience.

The main types are the following:

  1. Click-Through Pages
  2. Lead Capture (Lead Gen Page)
  3. Squeeze landing pages 
  4. Infomercial pages
  5. Sales landing pages
  6. Viral landing pages
  7. Splash landing pages
  8. Referral landing pages
  9. “About Us” Landing Page
  10. Pricing Page