Long-tail keywords

What are long tail keywords?

Long tail keywords contain at least three terms derived from a broad search term or head term. These keyword strings are particular and niche to your offer. For example, the head term “marketing” or even short-tail keyword “marketing strategy,” can be expanded to the long tail keyword “marketing strategy for new product launch.

The Value of Long Tail Keywords for PPC

Targeting long tail keywords is a very popular strategy for organic search engine optimization (SEO). Marketers tailor their content creation efforts to optimize for long keyword phrases.

Marketers who invest in both SEO and PPC often balance their long tail targeting efforts by targeting competitive head terms with paid ads. This is a worthwhile strategy, but completely overlooks the opportunity long tail keywords offer for PPC targeting and optimization.

Long tail keywords are valuable in PPC for several reasons:

• Less competition
• Lower cost
• Highly targeted
• Relevant to voice search
• Impressions
• Cost per Click (CPC)
• Click-Through Rate (CTR)
• Average Position
• Conversion Rate
• Cost per Acquisition (CPA)

How to find Long Tail Keywords?

Use Google to Find Long Tail Keywords

Google search is a great tool to help you find relevant long tail keywords to target. Start out with Google’s autofill feature. Go to Google.com and type in a base keyword. Google will then suggest longer phrases based on your head term:

Google search also provides long tail keyword ideas from related searches. Search for a root keyword related to your niche, then scroll down to the bottom of the search results to find it.

Find Long Tail Keywords with Adwords

If you’re already running PPC campaigns, your current ads can be a goldmine of long tail keyword ideas to target. The Search Terms Report will show you the actual search terms your current ads are showing for. Most of the search queries you’ll find here are simple variants of your main keyword. The report includes columns showing your target keyword, the customer’s actual search term, and the search term match type.

You can go through the Search Terms Report and look for any long tail queries that are bringing up your current ads. As long as they’re relevant, these queries could be good to target directly.

Use Keyword Multiplier Tools

Keyword multiplier tools are a great option for e-commerce retailers who offer products in a variety of sizes, colors, models, etc. It’s an easy way to build a comprehensive list of long tail keywords related to your product. There are a plethora of free keyword multiplier tools you can use out there. Just type your head term into one box, then any product variants you want to target in the other boxes (e.g. size, color).

KeywordTool.io

KeywordTool.io is specifically designed to help you find all potential long tail keyword variations for a base keyword. It utilizes Google’s autocomplete data to generate results, and you can also get suggestions from YouTube, Bing, Amazon, eBay, and more. All you do is type in a root keyword and select your language/location targeting, and it returns keyword suggestion.