Audience sources(PPC)

Audience manager starts with you adding sources of first-party data into Audience sources. Based on these Audience sources you can create segments comprised of your data. You can add the following audience sources:

• Global site tag: Collect data from your website to advertise to people who visited your website. You can set up granular user attributes used for personalized creatives.
• Google Analytics: Import audience segments built in Google Analytics to reach them with Google Ads. You can set up granular user attributes used for personalized creatives.
• YouTube: Advertise to people who have seen your channel, track what people do after watching video ads, and drive clicks with call-to-action overlays.
• Google Play: Create your data segments based on current app users and in-app purchasers.
• App analytics: Link a third-party app analytics provider (including Firebase) or your own software development kit (SDK) to your account to advertise to people who use your app.
• Customer data: Upload customer contact information to show ads to your customers while they browse across Google’s properties like Google Search, YouTube, or Gmail.

Benefits

• Set up or link audience sources to expand your reach.
• Manage, monitor, and troubleshoot your audience sources.
• View tag hits, active parameters, and your data lists created from each audience source.

About Google Ads Audience insights

Since out of those three audience insights deserves more attention let’s sort some things out. They are designed in a way so that you can easier find new audiences by showing valuable information about people in your remarketing lists.

If you are using the Google Ads conversion tracking, audience insights can aid you with not only finding new audiences but also with adjusting your bids so that you reach these exceptional audiences better.

How are Audience insights organized?

Audience insights are divided into two sections: “audience distribution” and “relevant audiences”. It is in your hands to select an audience and review it in isolation or you can use a benchmark like the population of a country or age density.

Audience distribution shows you a breakdown of the audience list and its characteristics like location, demographics, etc. When you use the index score the relevant audiences can show you the people within a Google audience segment that is compared to the general population.