PPC
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Gads account organization9 Topics|1 Quiz
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Search ads36 Topics|1 Quiz
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Campaign creation
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Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)
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Location
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Language
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Start / End date
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Networks
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Bid strategy
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Target cost per action (CPA)
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Target return on ad spend (ROAS) (PPC)
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Maximize Conversions (PPC)
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Maximize Conversion Value
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Enhanced cost per click
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Keyword Strategy
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Keyword Research
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Keyword match types
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Exact match
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Phrase match
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Broad Match
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Negative Keywords
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Search terms
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Keywords Adding
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NKW list
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Managing Search Terms
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Long-Tail Keywords
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Create ad groups
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Keyword structure
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SKAG
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Single keyword ad groups
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SKAG`s main benefits
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Drawbacks to using SKAG KW groups
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A-B testing
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Adding a target URL
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Write and start PPC Ads
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Titles
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Descriptions
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Headlines
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Campaign creation
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Display Ads16 Topics|1 Quiz
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Video Ads17 Topics|1 Quiz
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Video Ads
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Choosing a goal
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Choosing Ads Format
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Settings (formats, location, budget)
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Formats
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Skippable in-stream ads
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Non-skippable in-stream ads
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In-feed video ads
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Bumper ads
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Outstream ads
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Masthead ads
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Location
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Excluded location (list)
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CPV bidding
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Target Impression Share Bidding
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Bidding/Budget (PPC) 4
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Create relevant ads
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Video Ads
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Analytics19 Topics|1 Quiz
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Google ads analytics (what is)
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Where to find
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Link Gads to Analytics
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Export data from Google Analytics to GAds reports
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Wasted Spend
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Google Ads metrics
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Quality Score (Google Ads metrics)
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Impression Share (5)
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Click-Through Rate (CTR)
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Account Activity
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Impressions (5)
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CPC
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Setting goals (5)
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Maximum bid
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Quality score (Setting goals)
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Google ads ad ranks
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Long-tail keywords
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Text Ad Optimization
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Conversions
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Google ads analytics (what is)
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GAds Optimization8 Topics|1 Quiz
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Audience Manager8 Topics|1 Quiz
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GAds tools and settings26 Topics|1 Quiz
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Google Ads tools and settings
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Account management tools
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Google Analytics
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Ad Preview and Diagnosis
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Display Planner
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Keyword tools
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Keyword Planner
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SEMrush
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KWFinder
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Ahrefs Keyword Explorer
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GrowthBar
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Long Tail Pro
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Majestic
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Keyword Tool
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Moz Keyword Explorer
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SpyFu
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Bid and budget management tools
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WordStream PPC Advisor
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Optmyzr
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Bing Ad Editor
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Marin
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Acquisio
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Canva
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Facebook Ad Gallery
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AdEspresso
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Google ads Editor
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Google Ads tools and settings
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Google Ads and Facebook9 Topics|1 Quiz
Quizzes
Participants 18
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Anna
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Popova
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Question 1 of 10
1. Question
What are the advantages of display advertising? (choose 3 options)
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Question 2 of 10
2. Question
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
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Question 3 of 10
3. Question
If you need to add detailed goals, you will click on the button:
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Question 4 of 10
4. Question
Which setting indicates where you want your ad to appear based upon the campaign type you chose?
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Question 5 of 10
5. Question
You are working to improve the quality score of a Google Search ad by increasing your CTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives? (choose 2 options)
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Question 6 of 10
6. Question
How сhoosing to show ads to customers at a specific distance from your business helps?
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Question 7 of 10
7. Question
You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)
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Question 8 of 10
8. Question
What are types of Impression Share in Google Ads that do NOT exist?
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Question 9 of 10
9. Question
Cost Per Thousand Viewable Impressions (vCPM):
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Question 10 of 10
10. Question
Which advantages are for dynamic search ads? (choose 2 options)
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