Language

If you try to communicate with others who don’t speak the same language, you might find it tough to get your message across. Similarly, when advertising using Google Ads, you want your ads to appear to customers who can understand them. Learn how to Target ads to geographic locations.

Language targeting lets you target your ads to potential customers who use Google products and third-party websites based on the languages those customers understand.

Choose your target language

Language targeting allows you to choose the language of the potential customers you’d like to reach. We’ll show your ads to customers who use Google products (such as Search or Gmail) or visit sites and apps on the Google Display Network (GDN) in that same language. Keep in mind that Google doesn’t translate ads or keywords.

Target languages on the Search Network

Google Ads on the Search Network can target one language, multiple languages, or all languages. Your ads will be eligible for queries where the keywords match and Google believes that the user understands at least one targeted language.

You might find it helpful to target all languages. By targeting all languages, you can reach people who speak more than one language and may search in several languages.

How Google Ads detects languages

On the Display Network

On the Google Display Network, Google Ads may detect and look at the language of pages or apps that someone is viewing or has recently viewed, to determine which ads to show. This means that we may detect the language from either pages or apps that the person had viewed in the past, or the page that she is currently viewing.

Example

Maya has viewed several cooking blogs on the Google Display Network that are written in Japanese, and she sees ads from campaigns targeted to Japanese speakers. She may also see Japanese ads even when she reads other blogs on the Display Network that are written in English because of her viewing history.

How to change your display language

Your display language is the language you see within AdWords. To change the language that your ads are shown to, learn more about how language targeting works.

By default, your account will use your Google Account language. These directions explain how to set a different language for AdWords.

1. Sign in to your Google Ads account.
2. Click the gear icon and select Account settings.
3. On the Preferences tab, next to “Language and number preferences,” click Edit.
4. Select the language in which you’d like to view your AdWords account.
5. Click Save changes.

https://support.google.com/google-ads/answer/1722072?hl=en

https://brandee.edu.vn/glossary/1704334-google-en/

https://support.google.com/google-ads/answer/1722078?hl=en