Write ad text

Headlines

This is the most prominent part of your ad, in terms of font size, and the first impression that your ad makes on potential customers. It should clearly state what your business is, or the product or service that you’re offering.

Description lines

These two lines should give more detail about what you offer or why the customer should visit your website.

Final URL

This is the page your site users will actually land on after clicking your ad. This should always be the most relevant page of your site, in terms of what the user searched for.

Each of these parts has length limits measured by character count. Please note that the character counts include spaces:

• Headline 1: 30 characters
• Headline 2: 30 characters
• Headline 3: 30 characters
• Description 1: 90 characters
• Description 2: 90 characters
• Path (2): 15 characters each

We’ll give you tips below on how to make the most of the space that you have, so that you can create effective, attractive ads that make your offering clear to searching potential customers.

Now that you know the basics of creating a text ad, let’s take a more detailed look at how to create a Google ad using some best practices.

Google text Ads : Types of Ads in the Display Network

For ads in the Google Display Network, we distinguish several types:

Responsive ads

Responsive ads are automatically being adjusted accordingly to its placement. This ad type is easy to create. Simply upload the materials (pictures, titles, logos, descriptions – even more types) and Google will then automatically generate an ad that will be displayed.

There are several benefits of these ads. If you upload several materials, system will generate their most efficient combination due to the performance. Size, design and format will be adjusted to a specific placement. Somewhere as a native banner ad, elsewhere as a dynamic text ad. You may connect this type of ads with your personal database for dynamic remarketing support.

Standard text ads

This type is no longer available in the Display Network to create, nor recreate. Anyhow, the original ones will continue to be displayed. If you have them, delete them, and rather opt for the responsive ads type, that will be more beneficial for your business.

Expanded text ads

Expaned Text Ads (ETA) are accustomed standard Google text ads, we wrote about before. The only distinction is in displaying. ETA might have different layout of the description or might be displayed in different format.

Just as in the standard text ads, you can add up to three titles, two descriptions and adjusted URL.

Dynamic text ads

These are Google text ads in remarketing campaigns, that are linked up with the data about products in Google Merchant Center. This type will bring you even closer to your customers that have already came across your web or application, and it will introduce them concrete products from your offer. It will help you lead your customers back, for they to finish what they started.

Explanation: An advertiser selling computer monitors is writing new ad text for an existing ad group, “20-70% off LCD monitors” meets Google Ads Editorial and professionalrequirements.

Keyword insertion

An advanced Google Ads feature that dynamically updates your ad text to include one of your keywords that matches a customer’s search terms.

• To use this feature in your ads, you insert a special piece of code into your ad text. For example, let’s say you’re running a campaign to advertise your candy store and you have an ad group that promotes your chocolate candy products. The snippet of code that you’ll insert in your ad text might look like the following: {KeyWord:Chocolate}. Doing this means that when a keyword can’t be inserted in your ad, we’ll insert Chocolate instead.
• Then, when a customer uses one of your keywords in their search, Google Ads automatically replaces the code with the keyword that triggered your ad.
• This feature allows you to have one ad that appears differently to customers depending on their search terms, making your ads appear more relevant and useful.
• Keyword insertion is an advanced Google Ads feature, so make sure you carefully follow the instructions.

https://ads.google.com/intl/en_uk/home/resources/write-online-ads/

How to use Google Text Ads in Display Network

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Adwords Editorial and professional requirements

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Adwords Editorial and professional requirements