Setup ads account

Learn a few basic terms

– Keywords: These are the words or phrases that people type into Google Search, which trigger your ad to appear. When setting up an ad campaign, you’ll pick a list of keywords that you think people might search for when they want what you have to offer (and don’t worry: we can help).

– Bid: This is the maximum amount you’re willing to pay when someone clicks on your ad. (Since, with Google Ads, you don’t pay to show up — only when someone clicks on your ad to visit your site or call you.)

– Quality Score: This metric tells you how relevant your keywords are to your ad — and to your landing page (i.e. the webpage where people will be taken when they click your ad). A good Quality Score can lower your bid costs and improve your ad rank in the search results.

– Ad Rank: This metric helps determine where your ad will show up, relative to other ads, when it’s triggered to appear on Google. Your rank is determined using your bid, your Quality Score, and other factors.

– CPC (cost-per-click): The actual amount you pay when someone clicks on your ad. It is viewable for each ad group. (You don’t necessarily pay your entire bid price for every click — that just sets up a range of possible costs-per-click you might pay.)

– Conversion: A conversion takes place when someone who has clicked your ad goes on to take another action you’ve designated as important — like making a purchase, signing up for a newsletter, or calling you.

Create a Google Ads account – Get started with Google Ads

Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written for you a clear guide on how to do it.

STEP 1. On the Google Ads page, click the blue “Start now” button in the upper right corner. Select the email you want to register under. If you already have a Google Account (Gmail), use this email address. If you want other people to be able to use your Google Ads account, you can invite them once you’ve created one.

STEP 2 → Log in

→ If you already have a Google Account (that is, if you already use another Google product, such as Gmail), enter your Google email address, password, and then click Sign in.

→ If you don’t already have a Google Account, or want to sign in with a different email address, click the Create Account button at the bottom of the screen and follow the instructions to create and confirm your new Google Account.

STEP 3 → What is your main advertising goal?

In this step, Google Ads asks you what results you’d like to see. You choose the one that best describes you, whether it is that you want to achieve more calls, visits to your store, or more sales/registrations on the web.

Expert Mode → If you switch to Expert Mode in Google Ads, you’ll see the following steps:

Here you can choose your advertising goal in a little more detail. If you only want to register your account without an advertising campaign, for now, do so in the following click → in the lower-left corner (create an account without a campaign)

If you want to create an ad campaign right away, you can choose the type of campaign you plan to run in the next step.

You can choose from Search campaigns, Smart Shopping campaigns or Display, Video,…

After entering your Company Name and site name, follow the steps below as Google Ads directs you.

The basic layout of the Google Ads

SETTINGS

Company Data -> You can use various sources of company data and feeds in your account. You manage these resources in the Company Data section. These resources can include, for example, parameters for the behavior of your ads in a particular context, or product inventory from which to create dynamic ads.

Access and security -> You can set up access to your account for other people. Don’t give them your password from your account! In Account access settings, create shared access for them based on their email address or multi-client center account (MCC) ID and select the competencies that these people will have in your account.

You can add and remove these accesses over time.

Linked Accounts -> In this section, you can track the linking of your Google Ads account to those in other services provided or mediated by Google. You can link your account to your Google Analytics account, learn more here.

Transactions -> Here you can set payments and budget for your Google Ads credit.

Google Merchant Center -> your Google Merchant Center account is used to upload products, where you can then link your Google Ads account to Google Merchant. Instructions on how to do this can be found in this article.

MEASUREMENT

Conversion measurement settings -> in the Measurement -> Conversions section. Conversion tracking settings are one of the basic settings necessary to properly evaluate and optimize PPC campaigns. Instructions for setting up conversion tracking can be found here.

SUMMARY

Campaigns -> Here you will find an overview of the campaigns you have created in Google Ads with graphs and tables. At the level of Campaign, you can make changes to network and location targeting settings.

Keywords -> phrases that allow you to match the ads you create to the terms people are searching for.

Publishers -> In this section, you can manage your remarketing lists, where you can control which audiences see your Google Ads campaigns.