AdEspresso

What is AdEspresso?

AdEspresso is a Facebook Ads tool that makes ad creation and optimization easier and faster compared to the Power Editor. 

What products and services do they offer?

The central product is the subscription to their ad management and optimization software, which allows you to create, split test, monitor, and optimize campaigns. On top of that, AdEspresso also offers one-on-one consulting with an ad expert.

Features

Let us discuss Adespresso features:

• Speedier and effective than other ads management tool in the market
• Optimize advertisement campaigns and get great tips based on existing ads
• Control timing, placement, and audience for your ads
• Support multiple platforms
• Quick setup and no specialization required
• Automate the entire ad creation and management process effortlessly

How to create ads

Once you create a campaign, you’ll be asked to name it, select the ad account you want to run, and add tags that can help you find it later if necessary:

Next is choosing what you want to promote (website, app, or Facebook page), and how you want to promote it:

Then, you’ll enter headlines, copy, and visual components. At this point you can choose to A/B test specific combinations of different assets, or allow AdEspresso to create all potential combinations:

For this example, we’re creating a lead gen ad for Instagram, so next you’d build or select a lead form. Underneath this, you’ll notice a drop-down menu that allows you to automatically add users who take certain actions on your ads to a new custom audience for retargeting purposes later. Under this, you can choose your Instagram account and your CTA:

Next, you’ll enter targeting criteria, including location, demographic, and interest-based. You can also select custom audiences that you’ve created (or that AdEspresso created for you):

Just like with different creative options, you can test out different targeting criteria to determine what combination performs best in delivering your campaigns to the audience:

Finally, set your budget and schedule your campaigns to go live. Here, you can have AdEspresso optimize your campaigns, which will show the ad combinations that are getting the best results most often, or choose to have them distributed equally. After that, you’re all done and ready to publish your campaign: