Create ad groups

AdWords Campaign Structure

Before we dive head-first into ad groups, we need to take a look at how Google AdWords campaigns are structured.

AdWords campaigns are broken down into different organizational categories that break off a bit like a family tree. The all-encompassing category will be the AdWords account, which houses everything else underneath it. All campaigns belong to the AdWords account.

Under the AdWords account, you can create different campaigns. At the campaign level, you’ll establish budget and settings (like what type of placement you want to optimize for, etc).

Underneath campaigns, you can create multiple ad groups that belong to a set campaign. Ad groups house the creative messaging and the keywords that you’re targeting. You can have multiple ad groups under a single campaign, but the ad groups can only belong to one campaign.

Effective ad groups will get you more placements in AdWords and more clicks from customers.

Steps to create a responsive search ad and ad groups

• Sign in to your Google Ads account.
• Click Ads and extensions on the page menu on the left, then select Ads.
• Click the name of an existing ad group. Under the “Ad type” column, check if the ad group has one responsive search ad that’s centred around a specific business goal.
• To create a new ad group, click the plus button. Make sure you plan your ad group around a specific business goal.
• To create a responsive search ad within your ad group, click Ads and extensions on the page menu on the left. Click the plus button and select Responsive search ad, then choose an ad group.
• Write your ad. To create relevant ads, match your keywords (what triggers your ad) and your ad text (what people can view). The more unique headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that match your potential customers’ search queries, which can improve your ad performance. Ad Strength makes it easy for you to improve the effectiveness of your ads.
• Put yourself in the mindset of people searching on Google. What do they enter that triggers your ad? What do you offer that they’d want?
• Write relevant, engaging ads that connect what people are searching for on Google with what people will find on your landing page after they click your ad.
• When you’re satisfied with your new responsive search ad, click Save ad and then continue to create variations on the ad in your ad group.