Keywords Adding

To add a keyword, follow these steps:

1. Select Keywords in the type list .
2. Click Add keyword.
3. If prompted, select the campaign and ad group where you’d like to add the keyword.
4. Enter the keyword in the edit panel .
5. Select a match type.
6. Enter a maximum cost-per-click (CPC) bid, or ignore this field and use the ad group default bid.
7. Enter a final URL. If you don’t enter a specific URL for your keyword, the final URL in your ad will be used.

What makes a good Google Ads keyword?

1. High search volume

Google Ads will actually flag keywords added to your account with a ‘low search volume’ notice—these words are allowed, but will be unlikely to serve your ads if no one is searching for them!

2. Topic specificity

3. Appearance in your ad’s landing page

4. Policy-compliant

How to use the Keyword Planner tool effectively?

Keyword Planner helps you research keywords for your Search campaigns.

You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research.

1. Use Basic Filtering to Refine Your Audience & Budget

KEYWORD FILTERS are Average Monthly Searches, Suggested Bid, Ad Impression, Share, Organic Impression Share, Organic Average Position, Competition.

KEYWORD FILTERS

2. Use Quality Keywords Over a Quantity of Keywords

3. Show Your Ads to Your Geographic Audience

4. Prepare for What Your Competitors Are Paying

5. Analyze Your Plan to Help Make the Most of Your Budget

Benefits

• Discover new keywords: Get suggestions for keywords related to your products, services, or website.
• See monthly searches: See estimates on the number of searches a keyword gets each month.
• Determine cost: See the average cost for your ad to show on searches for a keyword.
• Organize keywords: See how your keywords fit into different categories related to your brand.
• Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.

Keyword Planner Instructions

1. Create a keyword plan

Once you open Keyword Planner, there are 2 ways to create your keyword plan:

1. Search for new keywords by clicking Discover new keywords.
2. Upload existing keywords by clicking Get search volume and forecasts.

Discover new keywords

A. Get ideas for new keywords

Enter words and or websites related to your business to see keyword ideas.

1. Sign in to your Google Ads account.
   • Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. 
2. Click the tools icon, then under “Planning”, click Keyword Planner.
3. Click Discover new keywords.
4. There are 2 ways to discover new keyword ideas:
   • Start with keywords: Enter words related to your products or services. You can separate multiple phrases with a comma and space.
     1. Enter your domain and Google will try to exclude keywords not related to what you offer.
   • Start with a website: Enter any website and Google will look for keywords related to the content on that site.
5. Click Get results.

After clicking “Get results”, you’ll see a list of keywords related to what you entered. These keywords haven’t been added to your plan. You can now edit your list with filters and categories to help you find those that make sense for your plan.

B. Edit your list of keyword ideas

You can now edit your list of keyword ideas using filters and categories. 

Filter

Narrow down your list of keywords based on criteria like competition, impression share, and keyword text. For example, you may want to see keyword ideas where bids under $1 may be enough to reach the top of the page.

1. Click Add filter.
2. Select a filter and enter its values.
3. Your list of ideas will now match the filter.

Refine by category

See groups of keywords based on their themes, brands or categories.

1. Look for the “Refine keywords” side panel on the “Keyword ideas” page.
2. Open the categories beneath it to see characteristics related to your keyword ideas.
3. Uncheck the box next to each category to remove these keywords from your list.
   • For example, if your keywords are related to running shoes, you may see a category for shoe color. To only see keywords for “red running shoes”, you’d uncheck the box for all other colors.

C. Add keywords to your plan and see a performance forecast

Once you have a list of keywords, there are 2 ways to incorporate them into your campaigns:

• Add them to your keyword plan to see forecasts of their performance and create an optional new campaign.
• Add them to ad groups within existing campaigns.

Follow these steps to add keywords to your plan and forecast their performance:

1. Check the box next to each keyword that you’d like to add to your plan.
2. If you’d like to specify the name of the ad group in your plan to add this to, click the New ad group drop-down and specify a name.
3. Specify the match type by clicking the Broad match drop-down and selecting a match type.
4. Click Add keywords to create a plan to create a new plan, or click Add keywords to add the keywords to an existing plan.

Get search volume and forecasts

Add keywords to plan and see forecast

1. Sign in to your Google Ads account.
   • Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. 
2. Click the tools icon , then under “Planning,” click Keyword Planner.
3. Click Get search volume and forecasts.
4. Enter or paste a list of keywords into the search box, or upload a list of keywords from a CSV file following the instructions below:
   • Click Upload a file.
   • Click Select a file from your computer. Review the templates provided for uploading keywords.
     1. Upload a list of keywords: Your file should have just one column with the header titled “Keyword”.
     2. Upload an entire keyword plan: Download the template to include optional data like campaign, location, and ad group, etc. along with your keyword.
   • Click Submit.
5. Click Get started.

2. Understand your keyword forecast

Your plan forecast shows you how many conversions, clicks, or impressions you’re likely to get for your keywords based on your spend.

Understand your forecast

Your forecast is available on the “Forecasts” page of your plan. It includes keywords that you uploaded through “Get search volumes and forecasts” or those you added from the “Keyword ideas” page.

What’s included in your forecast

• Forecast of optimal performance for all keywords based on your spend.
• Change the metric you’re forecasting by clicking “conversions” or “clicks”. This is available to you when you enable conversion tracking in your account. Otherwise, click Add conversion metrics to review the options.
• Change the average daily budget by clicking the amount.
• Change your bid strategy by clicking the “Maximize clicks” drop-down.
• Click the drop-down arrow to see a chart of your estimated performance to get based on your spend.
• Estimates for each individual keyword based on the “Maximize clicks” bid strategy.
• Edit the amount in the “Average daily budget” to see how these estimates change.
• Ad groups that your keywords will be added to in a new campaign if you implement your plan.
• Date range for your forecast.
• Click on the date range at the top of the page to change the timeframe for your forecast.

Additional options

• Add new keywords by clicking the plus button and entering new keywords. You can also return to the “Keyword ideas” page and add keywords from there.
• Download forecast by clicking the download button.
• Share plan with others by clicking the Share button and enabling share access.

3. Create campaign based on your plan

Create campaign

You can implement your plan by creating it as a campaign.

1. You can create a campaign from the Forecast, Saved keywords, or Negative keywords page.
2. Click Create campaign near the top corner.
3. Name your campaign.
4. Select the recommended daily budget based on optimal performance from your plan forecast, or enter a custom budget.
5. Click Save.

After clicking “Save”, your forecast plan will be converted into a new campaign on your account’s “Campaigns” page. Click “View campaign” to access the settings for your new campaign.

Once you’ve implemented your plan as a campaign, you can still access its forecast from the tools icon, under Keyword Planner. However, you’ll only be able to make changes to the keywords for this plan within the new you created campaign.

Basic tips for building a keyword list

1. Think like a customer when you create your list

Write down the main categories of your business, and then write down the terms or phrases that might fall under each of those categories.

     2. Select specific keywords to target specific customers

Select more specific keywords that directly relate to your ad’s theme if you want to target customers who may be interested in a particular product.

     3. Select general keywords to reach more people

More general keywords can be more competitive and may require higher bid amounts. Layer broad targeting with Smart Bidding, so machine learning technology can prioritize the best performing searches regardless of their match type.

Keywords for Dynamic Search Ad

Create a Dynamic Search Ad

• Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory.
•  Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword-based campaigns. Dynamic search ads automatically generate ads and keywords for a campaign based on the content of a landing page. 
• Dynamic Search Ad headlines and landing pages are also generated using content from your website, which keeps your ads relevant and saves you time. All you need to do is add a creative description.

Keyword insertion

An advanced Google Ads feature that dynamically updates your ad text to include one of your keywords that matches a customer’s search terms.

• To use this feature in your ads, you insert a special piece of code into your ad text. 
• Then, when a customer uses one of your keywords in their search, Google Ads automatically replaces the code with the keyword that triggered your ad.
• This feature allows you to have one ad that appears differently to customers depending on their search terms, making your ads appear more relevant and useful.

Click here to find instructions on creating a new Search campaign with a Dynamic Ad Group in your Search campaign.

https://support.google.com/google-ads/answer/3249700