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  1. Gads account organization
    9 Topics
    |
    1 Quiz
  2. Search ads
    36 Topics
    |
    1 Quiz
  3. Display Ads
    16 Topics
    |
    1 Quiz
  4. Video Ads
    17 Topics
    |
    1 Quiz
  5. Analytics
    19 Topics
    |
    1 Quiz
  6. GAds Optimization
    8 Topics
    |
    1 Quiz
  7. Audience Manager
    8 Topics
    |
    1 Quiz
  8. GAds tools and settings
    26 Topics
    |
    1 Quiz
  9. Google Ads and Facebook
    9 Topics
    |
    1 Quiz
Lesson 2, Topic 27
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SKAG

31.01.2022
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Every time someone does a google search they enter a search term, or keyword. Keywords are what trigger your ads. The closer your ads match the search, the more likely they are to display.  Ads that match the search are also a better experience for the user.

SKAGS are ad groups designed with a one-to-one relationship between the root keyword and the ad.

Let’s see what this looks like in practice

The root keyword for this ad is – agency course.

Taking your single keyword, you can use that keyword with three different match types like the example above.

  • Broad match modifier: +keyword
  • Phrase match: “keyword”
  • Exact match: [keyword]