Tests Video ads

Сan users reach specific or niche audiences with the help of targeting in video ads?

Yes
No
Sometimes
Have no information

Which statements about video add-ons are TRUE? (choose 2 options)

Impressions can be both by behavior and by topic
Increase coverage in networks
Video extensions are not subject to bid adjustments
The minimum bid for an impression is less than for text & image ads

Which campaign goal do users need to select to use Outstream ads format?

Brand awareness and reach
Sales
Leads
Website traffic, brand awareness and reach, product and brand consideration

What is NOT appear in the following locations on YouTube?

YouTube search results
YouTube watch next
YouTube add new video
YouTube Home feed

What is NOT included in the format of Bumper Ads?

Logo
Title
Views
Description

When should you pay for ads?

When your ad is viewable
When CPV is set
The ad is the only one in the video
The user watched the ad to the end

What can advertisers customize in the Masthead ads?

Title
Description
Call-to-action button
All answers are correct

How can location targeting be helpful for the campaign?

Help find the right customers for your business
Help you decrease your profits as a result
You can not select locations to exclude
Use other location options to exceed the location types you target

What is location targeting based on?

Signals
End date
Campaign creation
Behavior on the platform

Which benefit from excluding areas within targeted locations? (choose 2 options)

The business that doesn't ship to region within a larger area
Include locations one-by-one for more control
Hotel Ad campaigns can be excluded by the district
Offers of special promotion not for a targeted area

For which source TrueView process work with Google?

Facebook
Instagram
Youtube
Yandex

What can you do with campaign budgets?

Set an average daily budget
Start with the middle budget
Hide goal for a client
Experiment with all budget

The advertiser is willing to spend no more than a certain amount per week on video ads. How can you manage the budget for this type of ad?

In the settings of the automatic strategy, when setting the weekly budget, you can specify the cost for each type of ad
In the campaign settings, you can set the percentage of spend on video ads from the total campaign spend for the calendar week
Create a separate video ad campaign and set a daily or weekly budget
You can't manually set a limit, but the system won't spend more than 35% of your total daily spend on video ads

What metrics should you focus on when evaluating the performance of your video ads?

The percentage and cost of conversions throughout the campaign for the periods before and after the start of video ads, since they have a post-view effect
Share of views by quartiles, the average cost per click, mute or unmute clicks
Percentage and cost of conversions separately for campaign video ads
None of the above

What ways can improve video ads?

Tailor creative at scale
Intent signals from search
Demographics and psychographics
Stories to get and keep attention

PPC

Quizzes

Participants 18

31.01.2022

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