PPC
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Gads account organization9 Topics|1 Quiz
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Search ads36 Topics|1 Quiz
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Campaign creation
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Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)
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Location
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Language
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Start / End date
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Networks
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Bid strategy
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Target cost per action (CPA)
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Target return on ad spend (ROAS) (PPC)
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Maximize Conversions (PPC)
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Maximize Conversion Value
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Enhanced cost per click
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Keyword Strategy
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Keyword Research
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Keyword match types
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Exact match
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Phrase match
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Broad Match
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Negative Keywords
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Search terms
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Keywords Adding
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NKW list
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Managing Search Terms
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Long-Tail Keywords
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Create ad groups
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Keyword structure
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SKAG
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Single keyword ad groups
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SKAG`s main benefits
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Drawbacks to using SKAG KW groups
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A-B testing
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Adding a target URL
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Write and start PPC Ads
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Titles
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Descriptions
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Headlines
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Campaign creation
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Display Ads16 Topics|1 Quiz
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Video Ads17 Topics|1 Quiz
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Video Ads
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Choosing a goal
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Choosing Ads Format
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Settings (formats, location, budget)
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Formats
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Skippable in-stream ads
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Non-skippable in-stream ads
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In-feed video ads
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Bumper ads
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Outstream ads
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Masthead ads
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Location
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Excluded location (list)
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CPV bidding
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Target Impression Share Bidding
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Bidding/Budget (PPC) 4
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Create relevant ads
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Video Ads
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Analytics19 Topics|1 Quiz
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Google ads analytics (what is)
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Where to find
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Link Gads to Analytics
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Export data from Google Analytics to GAds reports
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Wasted Spend
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Google Ads metrics
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Quality Score (Google Ads metrics)
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Impression Share (5)
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Click-Through Rate (CTR)
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Account Activity
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Impressions (5)
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CPC
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Setting goals (5)
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Maximum bid
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Quality score (Setting goals)
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Google ads ad ranks
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Long-tail keywords
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Text Ad Optimization
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Conversions
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Google ads analytics (what is)
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GAds Optimization8 Topics|1 Quiz
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Audience Manager8 Topics|1 Quiz
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GAds tools and settings26 Topics|1 Quiz
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Google Ads tools and settings
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Account management tools
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Google Analytics
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Ad Preview and Diagnosis
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Display Planner
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Keyword tools
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Keyword Planner
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SEMrush
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KWFinder
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Ahrefs Keyword Explorer
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GrowthBar
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Long Tail Pro
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Majestic
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Keyword Tool
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Moz Keyword Explorer
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SpyFu
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Bid and budget management tools
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WordStream PPC Advisor
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Optmyzr
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Bing Ad Editor
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Marin
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Acquisio
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Canva
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Facebook Ad Gallery
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AdEspresso
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Google ads Editor
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Google Ads tools and settings
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Google Ads and Facebook9 Topics|1 Quiz
Quizzes
Participants 18
- Anna
- Popova
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Bumper Ads are 6 seconds of active videos that are broadcast on the social networks VKontakte (VKontakte) and Odnoklassniki, as well as on the NativeRoll video network within the content of the site in a special native block.
The format includes:
- Logo;
- Title;
- Description;
- Call-to-Action button;
- Video player.
- All elements of the native block are clickable.
Advantages
The advantage of the format is the ability to upload short commercials that allow you to work with the audience at different stages of the marketing funnel. At the same time, the threshold for entering the auction for Bumper Ads is two times lower compared to other NativeRoll formats in myTarget. With the help of short videos, advertisers will be able to increase the effectiveness of video advertising and the return on investment in this promotion channel.
Venues
The tool allows you to additionally reach the relevant audience in popular social networks (VKontakte and Odnoklassniki), as well as on the platforms of more than 100 premium publishers (Kommersant, Vedomosti, 7days.ru, vc.ru, etc.). It can be shown on both desktop and mobile devices.
Ad Requirements
- Logo
- Size: 256×256 pixels (the image may be automatically reduced depending on the screen size of the mobile device);
- File weight: no more than 15 Kb;
- File format: static GIF, JPG, PNG.
- Text
- Title: up to 25 characters, including spaces;
- Description: Up to 40 characters, including spaces.
- Video
- Timing: no more than 6 seconds;
- Maximum volume: 10 Mb;
- Video resolution: 640×360, 1280×720 or 1920×1080;
- Format: MP4 (MPEG-4);
- Video codecs: H.264;
- Audio codec: AAC;
- Video bitrate: 400-450 kbps;
- Frame rate: no more than 25 fps;
- Audio bitrate: 80-100 kbps;
- Volume level: up to 30 dB;
- Total bitrate: 480-550 kbps;
- The video should not contain buttons that duplicate services and other interface elements;
- The video must not contain visible artifacts, distortion of proportions and other errors. Low quality videos with a high degree of compression are not accepted for placement;
- We recommend not to show important information in the top 10% of the video, as the player controls are placed there.
How to create a Bumper ads campaign
- Sign in to your Google Ads account.
- In the page selection menu on the left side of the video campaign sections.
- Click the plus button Add and select New Campaign.
- Select the Brand Awareness and Reach objective.
- Select the campaign type Video.
- Select the campaign subtype Video – Reach.
- Efficient reach selection (splash screens, skipped in-stream ads, or otherwise).
- Click Continue.
- Enter a name for the campaign.
- Set other campaign settings: budget, bidding strategy, and so on.
- You can prevent ads from being shown to the same user multiple times. To do this, click More settings, expand the “Frequency limiter” section, and check the Limit the frequency of impressions box. Specify the frequency of impressions, that is, how many impressions should be per day, per week or per month.
- If you want to add a product feed to your campaign, open the Product Feed section and check the box.
- Enter a name for the ad group.
- Select the demographics and audience segments you want your ads to show to.
- Choose keywords, topics, and placements for your ads.
- Enter your target CPM.
- Click New Video Ad.
- Create an ad in the editor.
- Your YouTube video: Find the uploaded video or enter its YouTube URL. If you provide a URL, Google Ads will automatically determine the ad format based on the length of the video.
- End URL: Specify the URL of the landing page that users who interact with your ad will be redirected to.
- Display URL: Specify the URL of the site that will appear in the ad (up to 255 characters).
- Call to Action: Add up to 10 characters of text to encourage users to click on your ad.
- Headline: Add up to 15 characters of text promoting your products or services.
- Select Ad URL Options (Advanced) to add a tracking template, suffix, or custom options for the final URL.
- Select a companion banner. You can upload it manually or use the image that is automatically generated from the video from your YouTube channel (recommended). Companion banners are displayed only on computers.
- Enter a title for the ad.
- Click Save to create your ad.
- To create another ad in the same campaign, click New video ad.
- When you’re done, click Create Campaign.
To add an ad to a campaign after it’s been created, go to the Ads page in your Google Ads account, click the Add plus button, and select Video Ad. In-stream ads that can be skipped or splashed can only be added to campaigns that have an Effective Reach objective selected.