Location

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

Location targeting helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.

Location targeting is based on a variety of signals, including users’ settings, devices, and behavior on our platform, and is Google’s best effort to serve ads to users who meet your location settings. Because these signals vary, 100% accuracy is not guaranteed in every situation.

As always, you should check your overall performance metrics to help ensure your settings are meeting your advertising goals and change them accordingly.

What to consider when choosing your location targets

• Be sure to target the locations where you can find your customers — which isn’t necessarily the same place that your business is located. For example, if you own an e-commerce company, target all the locations you ship to, not just where your business is physically located.
• If you target an area where your business isn’t located, you won’t be able to see your ad when you search on Google.com. However, you can use the Ad Preview and Diagnosis Tool to find your ad.
• If you target a small radius or very small location, your ads might only show intermittently or not at all. That’s because small targets might not meet our targeting criteria.
• It’s also a good idea to keep your language and location targeting settings consistent. For example, if you’re targeting English-speaking users in England, remember to target the English language, and be sure that your ads are written in English.