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  1. Gads account organization
    9 Topics
    1 Quiz
  2. Search ads
    36 Topics
    1 Quiz
  3. Display Ads
    16 Topics
    1 Quiz
  4. Video Ads
    17 Topics
    1 Quiz
  5. Analytics
    19 Topics
    1 Quiz
  6. GAds Optimization
    8 Topics
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  7. Audience Manager
    8 Topics
    1 Quiz
  8. GAds tools and settings
    26 Topics
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  9. Google Ads and Facebook
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Lesson 4, Topic 10
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Outstream ads

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Outstream ads are mobile-specific video ads that reach potential customers on partner sites. 

These ads can help increase brand awareness by getting your videos in front of more people. Outstream ads are designed specifically for mobile and tablet, so users can tap to play your video ad or easily scroll past when reading the latest news or shopping for products.

This article explains how outstream video campaigns work.

How it works

Outstream videos are mobile-only ads that appear on partner sites and apps outside of YouTube, playing in either an app or within content on the page.

Ads play automatically on mute when they appear on screen. Users can unmute with a tap. Users can either scroll past or dismiss when an ad appears.

Where ads show

Outstream ads show on Google video partner apps and mobile websites for mobile and tablet devices.


You’re charged for outstream ads based on viewable cost-per-thousand impressions (vCPM). You’ll only pay if your ad is viewable. 

An ad counts as “viewable” when 50% of the ad screen space is visible for two seconds or more of continuous video play. 

Along with the obvious economic benefits, benefits of outstream video advertising include the following:

  • While instream video ads require a video player, such as YouTube, to be displayed, outstream content works for publishers that don’t have existing online video on their website.
  • Whereas instream video ads interrupt the videos in which they play, outstream video ads allow the viewer to scroll or skip the ad during the stream
  • Unlike instream video ads which always play with sound, as video ads outstream, they are automatically muted
  • While instream video campaigns must adhere to strict content

Instructions(How to create)

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Choose the Brand awareness and reach the goal.
  5. Choose the Video campaign type.
  6. Select the Outstream campaign subtype. 
  7. Click Continue. 
  8. Enter a name for your campaign.
  9. In the “Budget and dates” section, set your budget type and the start and end date for the campaign.
    • For the budget type, select Daily (the average amount you’d like to spend each day) or Campaign total(the total budget you’d like to spend for the duration of the campaign) and enter the amount you’d like to spend.
  10. Select the languages and the locations you want your campaign to target.
  11. Choose your content exclusion settings to define where your campaign runs.
  12. (Optional) Click Additional settings to target specific devices, set a frequency cap, and set a schedule for the ad.
  13. Enter an ad group name.
  14. (Optional) Choose the demographics and audience types you want to reach.
  15. (Optional) Choose the keywords, topics, and placements where you want your ads to show.
  16. Enter your Viewable CPM bid.
  17. Click New video ad.
  18. Use the editor to create your ad. 
    • Your YouTube video: Search for a video you’ve uploaded or paste the video URL from YouTube.  
    • Headline: Enter a headline that promotes your product or service (up to 80 characters).
    • Description: Enter a description of the product or service (up to 100 characters)
    • Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 15 characters).
    • Logo: Enter a logo for the business represented in the ad. 
    • Final URL: Provide the final URL, which is the landing page people visit when they interact with your ad. 
  19. (Optional) Click Ad URL options (advanced) to add a tracking template, final URL suffix, or custom parameters to the final URL.
  20. Enter a name for your ad.
  21. Click Create campaign.