SEO

1.1 Top SEO Strategies

Types of SEO Techniques:

On-Page SEO

As the name consists, on-page SEO is a process to get your website ready for search engines. On-page SEO techniques include page optimization, visuals (image/video) optimization, speed, and keyword optimization. On-page optimization is one of the best SEO strategies to improve your organic search engine rankings.

• Keyword research & Keyword optimization
• Quality & rich content development
• On-page optimization (Image, Speed, Video, Links)

Off-Page SEO

Off-page SEO also known as off-site SEO refers to all kinds of SEO efforts excluding owner websites that are specially used to elevate authority and trust to attract more organic traffic. It includes high-quality link buildings, guest posting, business listing, and backlink creations.

• Quality Backlink Building
• Domain-Based Business Listing
• Guest Posting with Quality Content

Technical SEO

Technical SEO relies on website backend system improvements. It includes top SEO strategies such as site crawling, site auditing, and indexing that help search engines to understand your content easily.

• Indexing, Site Crawling, Site Auditing
• UI Optimization (Speed, mobile-friendliness)
• Security, Site Architecture, Structure Data
• Remove Broken Links & 404-page Optimized

In short, technical SEO tests all backend website structures and tells what is good for your website’s search engine ranking. If you want to improve your technical SEO, then you can use site auditing tools such as Google Analytics, Page Speed Insights, or take help from top site auditing companies i.e. Auxano Global Services. Our SEO experts know the correct use of long-tail keywords and call to action words, which can make your site stand out.

Website Optimization

Strategizing for SEO use means optimizing your site to support the SEO keywords and research that you have acquired. That might mean some slight tweaks to the organization, but it also may mean a complete overhaul of your website to ensure that it’s making the best of what you’ve got. One of the best methods for doing so is with pillar pages. 

These are long-form web pages that include super-informed and relevant information, as well as keyword-rich writing that readers will link to from their own searches. These cover broad topics in-depth and are often quite lengthy. It also allows the room for more hyper-specific blog posts about related areas, all of which can link back to the pillar page. Creating this kind of web or nest on your own site optimizes the use of your SEO keywords; rather than posting occasional blogs with keywords stuffed into the body, this establishes a more holistic approach. 

Regular Content Posting

SEO traffic is also influenced by the consistency in which you post your blogs. There is no magic number or exact target for these post counts, it’s a good idea to aim for 1 to 4 posts per week. Statistics show that businesses who post 16 or more posts per month get 3.5 times higher traffic than those who publish zero to four. Not only will this keep your SEO content fresh, but it also can attract a greater readership and audience; if folks know your site regularly publishes relevant content, the chance of someone bookmarking your site and returning to it for updates is far higher.

In order to accomplish regular content posting, though, it’s important to establish an editorial calendar. An editorial calendar includes blog titles, blog descriptions, social media posts, and the dates for all relevant content to be released and promoted. Rather than just posting blogs as they’re completed, this allows you and your team to prioritize and organize your content. 

Link Building

The third most important SEO strategy is what’s known as link building. After publishing written pieces, a common practice is contacting those publishing similar content and asking for them to link to your pages. Though these practices can be time-consuming or expensive, having your site linked to by other pages boosts your search ranking and generally increases traffic, not to mention your sense of authority on a given subject.

However, there is a slight wrinkle when it comes to the practice of link building. Following the latest Google SEO algorithm updates (as of May 2020), too much focus on link building seems to be causing some websites to get dinged — a testament to the ever-shifting nature of SEO. That being said, another more long-term tactic for organic link building is to simply write great content. When you’re taking the time to develop compelling writing, it’s more likely that other sites will see your work and be compelled to link without you having to ask. 

Improve UX For Better Readability

A better readability score helps users to read content easily. All popular search engines always rank websites with good readability score at the top of SERPs, so it must think about the content readability of your website.

Readability depends on user experience (UX) that means your website UI UX is the deciding factor for SEO strategy. Let’s assume if your website ranks on top of the organic search results. But if your site looks outdated, untrustworthy, and takes too much time to load, the visitor will definitely bounce back to another source.

Benefits of good Website UI UX

Improve your Website User Experience

• Create Easy To Read & Interesting Content 
• Boost Up Your Website Speed
• Quick Navigation of Important Links
• Better Color Coding with Whitespace
• Simple Yet Effective User Interface
• Improve UX According To User Behaviour

Improve Visibility With Rich Snippets

While talking about different types of SEO techniques, rich snippets is one of the most unique ways to help SEO practices. There are countless search results for every keyword but people will only click on the most relevant and attractive. Google has introduced 32 different search results till now, and your website must be compatible with relevant search results. An apt rich search result can improve your business visibility as well as boost trust.

Make sure you’re leveraging Google’s search results features. Google is offering multiple types of search results according to your content. Some of the search results features are automatic and some of them need to be done manually.

Mobile-Friendly Content Optimization:

Nowadays, people love to browse the internet via mobile devices because they are more convenient, easily accessible, and relevant. Even search engines including Google also promote only those websites which have better mobile-friendly content optimization.

How to create mobile-first website design?

• Use AMP & Instant Articles 
• Increase Page Load Speed
• Provide Easy Navigation
• Improve Readability & Visibility
• Try To Use Small Size Icons
• Image & Video Optimization
• Use Mobile-friendly Typography

Your website UI should be responsive and compatible with different screen sizes of mobile devices. Try to create web designs as per the mobile users, put short screens designs on your mind. In conclusion, your business website must offer an interactive experience for mobile users.

Optimizing for local

For small businesses and local mom-and-pop shops, local SEO is the way to go. Instead of competing with virtually countless other similar enterprises in the world, small businesses get a much better chance of getting seen and ranked in search engines by optimizing for local searches. Including city and state in title tags, meta descriptions, the URL, and H1 headings are common techniques used when optimizing locally.