What Is External SEO

The importance of SEO

Small business usually prefer to use Local SEO Services because are essential in today’s digital world. Owners can now go toe to toe with big brands in the online arena and be found first on search engines in the local pack on Google if you focus on your local business SEO and take advantage of the free Google my business listing and the opportunities it offers.

Most of us have talked a lot about SEO. SEO strategies, SEO plans, but what about SEO clients? It’s a fact that we, as digital marketing consultants, do not only consider the SEO internally but also externally. What about our customers?

A common mistake that I could find, is when a customer says «I have done SEO«, just after his website sees the light. Let’s talk therefore of SEO.

External SEO

The key to success in SEO is not, therefore, to make a correct internal SEO but to develop a digital marketing plan according to all the features of traditional marketing.

So, the first thing we have to do is market research and competitive analysis. From this point we can talk about how to structure internally the web, and based on that structure, to tailor our sites to the required characteristics by the internal SEO.

External SEO is the name of the process that allows the site to be displayed more in the search engine while performing the SEO process. External SEO, as the name suggests, is a process that includes external interventions to the website. Thanks to these interventions, the website becomes easier to spot in scans. SEO (Search Engine Optimization) is a system that helps websites rank higher in the search engine. The website must be aware of the agenda in order to ensure SEO compliance. Social media are areas where fashion and trends emerge and are consumed at the same speed. It should keep up with this pace, be aware of innovations and apply these innovations to the website.

While SEO optimization of a newly established website is performed, the optimization process takes place in two ways, internal and external. Internal SEO and External SEO is a process that is applied in different areas of the site but serves the same purpose. Internal – external SEO process helps the established website to be in the first place in the search results.

External SEO is the promotional process that enables the site to be recognized in the digital media. External SEO helps you to establish links between your site and other sites.

How is External SEO Process Done?

External SEO process enables your website to be promoted on the digital platform. While promoting, it should also do this in an optimized way to search engines. The first of the external SEO studies is to create promotional articles and publish these articles. Writing promotional articles suitable for the business area you own is a factor that positively affects the search engine crawl of the site.

Another of the external SEO studies is the backlink, which is expressed as the process of getting links from other sites. The links you get from sites that are compatible with your website increase your recognition by search engines. You can get the link from the image or the content. However, make sure that the quality of the site you will link to is high.

Realizing the definition of the site by social media devices is one of the external seo operations. Links from social media sources also improve your website and help it become qualified. With the website promotion process you will make using social media networks, you can reach more people as a mass.

Campaign editing is one of the external seo operations. Especially for a newly installed website, the process of organizing a campaign is a situation that increases communication and interaction. By organizing campaigns on the site in terms of mass building, you can take the first step of the demand that will occur on the site.

How to Apply External SEO Work?

External SEO work can be considered as a strategic move for the website. In fact, in general, all the SEO operations you will do on your site are strategies that will allow you to get a place in the digital world. Those with the most robust strategy can stay in the digital world and reach wider audiences.

While optimizing the website, external SEO work should be done. External SEO as well as internal SEO ensures that the website appears more clearly in search results and ranks higher. External SEO work is applied after the site is optimized and minified. Internal SEO and external SEO are applications that can be done at the same time. There is no priority or aftermath. While internal SEO is applied to the website, external SEO work can also be done at the same time.

External SEO Operations:

• Meta Studies
• Backlink Studies
• Social Bookmarking Studies
• Human.txt Studies
• Robots.txt Studies
• Keyword
• Focus Keyword Studies
• Original Article

Elements such as external SEO are among the processes. Also, another element involved in the external SEO process is the H1, H2, H3 … ranking. These tags added to the headings should be applied sequentially to the headings. Creating a title tag allows the website to be easily found and crawled in the search engine. The reliability, quality and service of the site with a high score by SEO increases.

In addition to these processes, the continuous updating of the website ensures that the site is synchronized with innovations and the site works faster. While updating, the visit times of search engines should be adjusted according to your update frequency. The process that needs to be done here is to create a meta suitable for the amount of visits and make it compatible with the visits of search engines. For example, if you update your site once a week, the meta you will create should be set to 1 week.

Attention!

Tagging operations on the site can increase its visibility on SEO. However, it is necessary to be measured while labeling. Frequent tagging can damage the site. The fact that the site is not updated when it should be updated is also a factor that negatively affects its ranking in search results.

Including the linking process while performing external SEO can increase the number of visitors to the site. The website is made better with links from other social media.

The Place of Backlink in External SEO Process

External SEO is a process applied in different work areas on the website. If you want your website to become better, you need to apply Backlink. What are backlinks? Backlink is the process of getting a link from any SEO compatible and high quality website. This process can also be through a text or image. The Backlink to be obtained increases your website’s SEO crawl score and affects its ranking in the search result.

Received Backlink should not be chosen randomly. The most appropriate for your website should be high-quality and accurate links. Backlink that does not have these qualities cannot be synchronized with SEO.

What Benefits Does External SEO Backlink Process Provide?

Backlink application, which is included in the external SEO application, makes it easier for your website to be found by the search engines used. Think of it as a kind of reference. The sites you link to will recommend you to the search engine. This increases the quality of your site. It helps your site to be more demanded and viewed in the field of digital marketing. There are some points to be considered while doing external SEO backlink process.

First of all, the brand quality of the site you will get backlinks should be high. Check out the site you’re linking to. Review the linking process you did or the links it received. Look at the quality of the content on the site. The point you should pay particular attention to is that the site you intend to link to is not spam-penalized. A link from a penalized site can lower your website’s prestige. The backlink process generally improves the quality of your site, increases its visibility in search results, and increases its ranking in the search results.

External SEO Backlink process can reduce the quality of the website if it is not done carefully and carefully. When getting a link from another site, be careful against non-permanent links. Low-quality backlinks can cause the site to be considered low-quality in search engines and even spam.