Keywords Test

Chose correct features of the keyword clustering process in terms of SEO:

A) creating website url structure
B) grouping words into semantically-related groups
C) creating a hierarchy between a pillar page, which is focused on a core topic, and cluster pages, which are focused on specific subtopics
D) creating and grouping backlinks

Which of the following tools is not appropriate for keyword clustering?

A) Keyword Clarity
B) Cluster Al
C) Google Analytics
D) ZenBrief

Which of the following approaches could be used for keeping topical relevance?

A) Use Google for keyword research
B) Don't build topic clusters
C) Optimize for semantic relevance
D) Don't use Google for a keyword research

Which of the following is stands for LSI abbreviation?

A) Lazy Semantic Indexing
B) Latent Semantic Indexing
C) Low Semantic Indexing
D) Last Semantic Indexing

Which of the following features can characterize the Informational search intent?

A) it represents an opportunity to engage with potential customers
B) the person who is searching has a question and needs an answer
C) not likely to lead to a sale immediately
D) most likely to lead to a sale immediately

Which of the following can NOT be used to determine the intent of research?

A) consider keyword modifiers
B) use the definitions of 4 types of intent research
C) look at SERP results
D) all of the above are usable

Which of the following keywords considered to be buyer-intent?

A) Nike running shoes discount
B) how to choose running shoes
C) running shoe store San Francisco
D) fix running shoes at home

The search intent metrics tells about:

A) match type ratio
B) the difficulty of the keyword
C) how many people are searching for a particular keyword or phrase over a given period of time
D) why did the person make a search

The keyword search volume metrics show

A) match type ratio
B) the difficulty of the keyword or a phrase in a semantic core
C) how many people are searching for a keyword over a period of time
D) why did the person make a search

Which of the following metrics belongs to keyword metrics which you should look at in terms of SEO?

A) Search volume, search volume over time, keyword difficulty
B) Search value over time
C) ROAS (return on ads spent)
D) ROI (return on investment)

How many related keyword suggestions does Google present for every query you run through it?

A) at least 8
B) at least 4
C) more than 20
D) 5

Which of the following purposes competitors keyword research is NOT helpful for?

A) Steal your competitor’s keywords to compete for rankings in the same search results
B) Discover long-tail keywords used by your target market that you hadn’t thought of yourself
C) Determining your goals and creating SEO strategy
D) Find and begin targeting keywords that have not yet been targeted by competitors

What is seed-keyword?

A) it's the smallest keyword in cluster
B) It's a keyword which describes your topic broadly, will appear in most of searches and used to find more specific keywords and subtopics
C) It's the keyword which has the highest CTR
D) All of above are correct

What is SERP-based keyword grouping?

A) It's a KW grouping based on the word's base or dictionary form of a word (without inflectional endings)
B) It's a KW grouping concept when words might reveal no morphological matches, but will have matches in the search results
C) Both A and B
D) There is no correct answer

What is lemma-based keyword grouping?

A) It's a KW grouping based on the word's base or dictionary form of a word (without inflectional endings)
B) It's a KW grouping concept when words might reveal no morphological matches, but will have matches in the search results
C) Both A and B
D) There is no correct answer

What is CPC?

A) Cost Per Click
B) Cost Per Customer
C) Conversion Per Click
D) Cost Per Conversion

How does keyword clustering improve the website in terms of search engines?

A) It helps to recognize your content as a trusted authority
B) It helps to target multiple related keywords, but not just one, and therefore appear more frequently in search engine page results
C) It helps to make connections between pages, detect semantic relationships between pieces of content
D) All of above

Select a lemma-based keyword group

A) dentist near me, dentist odessa, emergency dentist
B) emergency dental treatment, dental walk-in clinic, dentist 24/7
C) emergency dental care, dentist phone number, best dentist near me
D) dentist 24/7, dental care, best dentist

Select a SERP-based keyword group

A) dentist near me, dentist odessa, emergency dentist
B) emergency dental treatment, dental walk-in clinic, dentist 24/7
C) emergency dental care, dentist phone number, best dentist near me
D) dentist 24/7, dental care, best dentist

Which of the following tasks the keyword research is NOT helpful for?

A) Learn how hard will it be to rank for the particular keyword
B) Increase your rank in search engine results, once you identified the best fitting keywords for the content you publish
C) Discover ideas for your content which are people interested in
D) It can be helpful for all of above

Which of the following tools can be used for professional competitor’s keyword research?

A) Ahrefs
B) Instagram
C) Google Keyword planner
D) SEMrush

What are the proper ways to find keyword metrics for SEO?

A) In social networks (Facebook, Instagram)
B) From Google Keyword Planner
C) From various SEO research tools
D) By entering keyword in Google Search

How the search volume can be used?

A) to make forecasts for search engine optimization and content optimization
B) to track backlinks
C) to estimate how much traffic a good ranking position might generate for a specific keyword
D) to analyze website internal link structure

Why search intent metrics is important for SEO?

A) It helps to create relevant content and to get most relevant result for the query
B) to analyze website internal link structure
C) to track backlinks
D) to estimate how much traffic a good ranking position might generate for a specific keyword

What’s a high-intent keyword?

A) it's a search term that calls for food recipes
B) a search term that expresses a specific question or interest about a certain topic
C) it's a keyword which calls for a specific website
D) it matches a search queries that show someone is actively looking to make a purchase

Which of the following keywords could be considered as an informational research intent?

A) how to choose running shoes
B) asics Metaride buy online
C) nike store San Francisco
D) nike vs asics running shoes

Which of the following does NOT seem like an LSI role for search engines?

A) it helps to better understand the meaning of a webpage
B) it helps to better understand the meaning of a webpage
C) helps search engines better understand the meaning of a search query
D) All of the above seem to be an LSI's role for search engines

Which of the following practices could help to reduce CPC?

A) Decrease your quality score
B) use long-tail keywords
C) Remove geotargeting
D) use negative keywords

Which of the clustering methods gives the most generalized idea of the niche and different keywords your competitors are targeting?

A) Hard clustering
B) Soft clustering
C) Lemma-based clustering
D) Manual clustering

SEO

Participants 286

29.03.2022

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