Internal Links Strategies

8 internal linking tactics that will boost your results

1. Pay attention to the anchor text

Google’s algorithm is increasingly intelligent when reading and indexing pages, analyzing keywords and internal links very well.

The anchor text — in which the link is present — informs Google what the link is about.

For this reason, it is much better to include a link in a contextual and didactic way than using expressions like “click here.”

2. Display recommended content

Presenting a selection of recommended content — either through a plugin or manually in the middle of an article — is another practical way to include internal links.

This tactic is also valid because it makes it easier to choose only content that is connected, in some way, to the current post.

That is important because it is useless to focus only on the number of links. It is necessary to pay attention to their quality and relevance to the user’s current moment.

3. Create a hierarchy of internal links

As we have already pointed out, the contents in your digital strategy will enjoy different relevance. The same goes for the fixed pages of your website.

So why treat everyone the same when planning your internal link strategy? 

We recommend that you establish a hierarchy of internal links, preferably in a well-documented and organized manner.

This way, you will always know which content needs to be linked most often and even choose some to put in fixed sections, such as the navigation menus that appear on every page.

4. Balance the distribution of links on each page

In short: it is better to link to good content than to link to 10 pages that have nothing to do with the current topic.

In general, you can place multiple links on the same page, and you should do so. But a page with 100 links, for example, tells Google that its recommendation criteria may not be reliable.

Another way to balance the internal link distribution is to link to the most recent articles and not focus only on content and main pages. Thus, your new content will be boosted too.

5. Use navigation to link your most important pages

Navigation generally appears the same on all pages of a website, especially in the header and footer. Some sites also have sidebars that can display CTAs.

In these sections, links are perceived as most important by Google and may receive a higher ranking on search engine pages.

Not to mention that the traffic directed to them is higher due to high exposure. 

Thinking about it, be sure to take advantage of navigation to link strategic pages of your business.

6. Use your most relevant pages to drive important content

We’ve already mentioned this tip a little earlier in this article, but it’s worth listing it here too. Some pages deserve more prominence than others, especially those that will bring a greater financial return.

Therefore, whenever appropriate, place internal links naturally, pointing to pages that will make the user progress through the purchase journey.

Increasing internal links to landing pages with rich materials, events, and requests for advice and quotes can transform your results.

7. Keep your internal links 3 clicks away

A good SEO practice dictates that all links on your page should be at most 3 clicks away.

If the user needs to give more than 3 clicks to access a link’s content, they will likely not do so. What’s more, Google knows this and will also give less importance to these links.

Investing in an internal link strategy is a relatively simple step but one that will bring an excellent return for your business.

Use the tips shown here to do a full audit of your pages and chart the best route to the top of the search pages.

Now that you know how to master internal links, learn how to apply other ranking practices to your digital strategy. 

8.Focus on the number of links