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  1. SEO Basics
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  2. Semantic Core
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  3. Keywords Clustering
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Lesson 5, Topic 19
In Progress

Software For Internal Linking

16.02.2022
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Why Use Internal Linking Plugins?

Increases User Engagement

Since internal linking plugins link related pages together, they create a flow that will direct visitors to all the information they need. This is essential so that they don’t have to look anywhere else and just stay on your website. 

Improved Indexation

When you use internal link-building plugins, your internal link profile is greatly improved, which means that Google bots will be able to crawl across your content with ease. Through well-organized internal links, Google will understand your website; thus, it can rank your site to the suitable topics.

What Do Internal Linking Plugins Do?

In short, and internal linking plugin is an WordPress plugin that allows you to interlink articles, tags, and blog posts more quickly and easily. You simply chose keywords or key phrases and choose a URL to link with that keyword or key phrase. Internal linking plugins allow you to determine whether you want a link to be nofollow or do-follow.

Internal linking plugins help you link to older articles that may seem lost in the archives of your website. It can make these articles visible to readers again, allowing them find useful information related to a certain topic more easily. A larger number of links to pages deep in your site can improve your overall SEO rankings, and ultimately, improve website traffic. Using a quality internal linking plugin is a no-brainer. You just need to choose one that works best for you and your website.

What to Look For

Most webmasters look for a few key concepts when choosing an internal linking plugin. Ease of use is one of those concepts. One key feature that makes an internal linking plugin easier to use is its ability to automatically suggest URLs for you. This means you no longer have to browse throughout your site’s entire history to find URLs related to your current topic.

It’s also important to choose a plugin that offers internal linking analysis and reporting. Analysis and reporting will help you understand how successful your link building strategy is, so you can make changes when needed. Look for the following features in an internal linking plugin, and you’ll be off to a good start.

  • Ease of use
  • Automatic linking suggestions
  • Analysis and reporting

The Top Internal Linking Plugins

1. Link Whisper

2. SEO Smart Links Premium

3. Rank Math

4. Yoast SEO

5. Interlinks Manager

6. Internal Link Juicer

7. Mentionable

8. WordPress Default Search and Interlink

Three important things to consider while choosing an internal linking software – Support, Ratings and Functions that are available in free and pro versions.

 Internal Link Juicer (Pro Version)

Internal Link Juicer Pro takes the automation of internal links to a whole new level, making this plugin our top recommendation. While most internal link managers are keyword based, this plugin takes a novel approach.

For each post, you have to not only choose the anchor keyword and the internal link associated with it, but also select a “keyword gap” measured in words.

Let me illustrate this feature with an example:

If your blog post talks about how to choose the best web hosting for a site, a keyword  you could target as an anchor text in Internal Link Juicer could be “choose hosting.” Now, if you select a keyword gap of 2 words, then any mention of the following keywords will be assigned anchor text links to your post:

  • “choose the best hosting”
  • “choose your ideal hosting”
  • “choose your web hosting”
  • etc.

But “choose hosting” and “choose web hosting” will not result in anchor links because the keyword gap in this case is only 1 word.

In this way, Internal Link Juicer creates varied links with different content instead of a proliferation of exact-keyword links everywhere, which search engines don’t like to see.

  • Set custom URL targets in addition to automated internal links
  • Exclude part of your text from the creation of internal links (any HTML tag, like H1, H2, etc, plus any shortcode)
  • Role-based editing (set up the plugins for specific WordPress user roles, e.g. editors)
  • Statistics dashboard that shows the number of links for each post so you can target posts with very few links
  • Ability to whitelist and blacklist specific posts, pages, tags and categories (e.g. checkout pages)
  • Email support

Link Whisper

For example, if you have a post with a passage that mentions “SEO best practices” Link Whisper will then point you to any other posts that are related but that are not being linked to.

If you agree with its suggestions, all you have to do then is to click on a check box next to each suggestion and the link will be added to your post automatically.

Finally, and perhaps my favorite feature: when you finish editing a new post, if you scroll to the bottom of the post editor in WordPress you’ll see Link Whisper’s suggestions highlighting the suggested anchor text to use to link to other posts.

If you agree with the suggestions, all you have to do then is to click on a check box and the anchor text will be automatically added to your new post. It’s that easy!

  • Great value for your money
  • Builds internal links fast, saving you hours of tedious work
  • Super intuitive to use (ideal for beginners)
  • Allows you to customize anchor links on the fly
  • Allows you to easily add links from your latest content to older content and vice versa
  • Fixes broken links
  • Automatic links from a keyword of your choice

Interlinks Manager

This plugin takes a slightly different approach to internal linking.

Instead of making suggestions individually, you define specific keywords inside each post and then the tool automatically adds links to your post from any other post that contains those keywords.

Interlinks Manager is not as intuitive or easy to use as Internal Link Juicer, but what it lacks in their user interface it makes up for in analytics.

The plugin tracks clicks from visitors to your links so you can assess which ones are effective and which ones are not. You can then use this information to make adjustments to your anchor text or the positioning of your internal links.

Interlinks Manager also provides you with information about the flow of “link juice” on the URLs of your website.

  • A lower price if you’re on a budget
  • Provides you with link juice statistics for a given URL
  • Automatic internal linking based on keywords
  • Tracks clicks to internal links from visitors and it allows you to export this data for further analysis

Pro version features:

  • An internal links suggestions feature to receive relevant internal links suggestions and speed up your internal links building sessions.
  • An advanced automatic internal links system to create internal links based on the specified keywords.
  • A report of all the visits generated from the clicks on the internal links.
  • The ability to export the internal links data and the link juice data in CSV format.

Yoast SEO

What is the Yoast SEO plugin?

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines, by helping you optimize your site’s content and keywords. A lot of what Yoast SEO does is automated, but still needs your input and some planning. 

This tool allows you to improve your website crawling and navigation by identifying the best internal linking structure required to maximize your on-page SEO, which is a critical search engine ranking signal.

Yoast SEO Internal Linking Features that Stand Out

  • Text link counter
  • Orphaned content filter
  • Related post suggestions
  • Child and sibling linking

How does Yoast SEO work?

Once installed to your WordPress site, the Yoast SEO plugin will appear on each of the pages and posts you create. Yoast SEO analyzes the page’s content and provides suggestions on how to improve it.

The plugin gives you a score, tells you what problems there are and how to improve your content for SEO.

SEO Smart Links Premium

Internal linking of your blog posts is one of the important factors for search engine ranking, and it also helps in reducing the bounce rate of your site. Though if you have a good number of posts (50+), it might get too much to interlink manually all the time.

• The plugin can auto link SEO keywords and phrases in your blog according to pages, post, and even categories. Looking from an SEO perspective, it helps in keeping the anchor text intact.

• Nofollow tags are added to external links and can open in a different tab or new window. You can whitelist the registration of the domain you don’t want your link to be nofollow and you can keep links as nofollow for the rest of the auto-linked external domain.

• It enables you to limit the number of links generated by this plugin per post.

• You can limit the number of links generated by specific keywords.

• One of the biggest features of the SEO Smart Link Premium plugin is automated interlinking that automatically interlinks tags, posts, or categories.

• The plugin generates many SEO internal links for your blog pages; this will result in a higher ranking for these pages on Google and even other search engines.

• It’s a preferred SEO online plugin for most professional bloggers since it has a built-in caching system. It doesn’t slow down traffic, which is crucial to any blogger on a shared hosting.

• This plugin enables you to auto link a given text to a link to your WordPress, which will assist you in getting good internal linking for any keyword on your website.

• Affiliate marketers can really benefit from this plugin since it can create affiliate links automatically and add attributes like New Window and Nofollow. This will make the affiliate content more search engine friendly.

The SEO Smart Link Premium favors both bloggers and affiliate marketers.

This is a crucial plugin for WordPress, and it will work for any focused blogger.

Affiliate marketers can also use this tool to auto link words with their affiliate URL. Other than that, you can add nofollow the link to such linking, which helps your SEO. When you do this, you increase your income and affiliate links without necessarily hampering your blog SEO.

Internal Link Finder

Search your entire wordpress site for internal linking opportunities that you may have missed

A solid internal link structure is crucial for Search engine optimisation, but if you’ve got a large website, it can be difficult to find anchor texts to hyperlink back to pages, posts or custom types.

Google (et al) makes sense of your content by using your internal linking. It looks for pages that have lots of internal links and the anchor texts of those links to help it understand what your site is about.

If you are not sure what ‘anchor text’ is, it’s the word or phrase that you hyperlink to another page on your site or an external site.

If your internal linking is a mess, it can have a negative effect on the ranking of your site.

How it works

The plugin works on the front-end of your website and allows you to find potential anchor texts that would create a good link back to the page of your site that you’re currently looking at.

Note that this plugin is not automatic – it does not create links for you as that’s potentially harmful to your SEO efforts (too many internal links are a bad thing).

  1. When logged in to your website, browse to a page, post or custom post type that you want to find internal links for. This is the target page.
  2. Using the Internal Link Finder search box, enter the potential anchor text you want to find on other pages.
  3. The plugin then shows you a list of all the pages, posts or custom post types on your site that contain this potential anchor text that you can hyperlink back to the target page.
  4. The plugin displays a link to either view or edit the page containing the potential anchor text so you can navigate to it and manually edit the anchor text to add the hyperlink to the target page.

How to use this to improve your on-page SEO

As mentioned previously, this plugin is not automatic and it’s designed to show all the potential internal links to any page or post on your website. It should be used in conjunction with other SEO plugins on your site.

Keywords to Links Converter

Plugin’a features

  • Auto-Linking

The plugin allows you to add one or multiple keywords in order to automatically link them to an external link.

  • Do Follow

You can set whether you want the keyword’s link to have the dofollow or nofollow values in order to allow search engines to follow this link and use it in ranking or not.

  • Open target

Set the opening behavior of the keyword’s link whether to open in the same window or a new window.

  • Auto Shortening

You can shorten the keyword’s link in order to make them clean links and prettified.

  • Case sensitive

You can set the Auto-Link to be letters case sensitive for more accurate replacement

 

Pro plugin’s features

Linking types

We have 8 types of linking your keywords:

  1. Internal URL: You can link your keywords to an internal page of your website. You can find the page by an easy auto-complete list.
  2. Custom HTML Popup: The keyword can be linked to a popup that contains any design you want as the plugin accept HTML code to be integrated into the popup. For example, you can add an opt-in form HTML code to collect visitors emails.
  3. Image Popup: Keywords can be linked to display a popup which contains a single image.
  4. Gallery Popup: Do you need to display a gallery of images when your users click on certain keywords? No problem, the plugin allows you to link keywords to gallery popups.
  5. Video Popup: I bet sometimes you want to show the visitors a video but you don’t want them to exit your website to YouTube. You can link your keywords to video popups which support YouTube and Vimeo videos.
  6. Google Maps Popup: Let’s say you are reviewing a restaurant on your website. It would be a good idea to link the restaurant name with a Map Popup that displays the location of that restaurant.
  7. Social Media Sharing Tooltip: Let your visitors share any content/links you want to their social media accounts. By linking your keywords to a social media sharing tooltip, the keyword link will prompt the visitor with a tooltip that contains variant social media networks to share your content on.

Rankmath

Rank Math is a Search Engine Optimization plugin for WordPress that makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices. Easily customize important SEO settings, control which pages are indexable, and how you want your website to appear in search with Structured data.

Rank Math is an SEO suite-style plugin packed with features to ensure your website is optimized with search best practices in mind. If you have ever used any other WordPress SEO plugin, you should have a basic understanding of how Rank Math might work.

The critical difference between Rank Math and other SEO plugins (like Yoast) is that it’s a freemium plugin, which means it offers more features in the free version than other plugins do.

What are some of Rank Math’s features?

What are some of the features that set this SEO plugin apart from the rest? Let’s take a closer look.

Ease of use

Many of our clients don’t have the time to sit and make changes to or set up every little aspect of their WordPress sites. Fair enough – they have businesses to run! This is what makes Rank Math great – it’s easy to use, even when installing it with the Setup Wizard. The step-by-step setup process guides you on how to configure settings that are best suited to your website.

Data integration comes standard

SEO is all about understanding data – how users find, visit and interact with your website. Rank Math accommodates this by including Google Analytics and Google Search Console modules within the free version; if you opt for the paid version, even better, as you can track weekly rankings and have that much more data at your fingertips.

Ranking Keywords for Posts

Benefit Get to know all the keywords each post is ranking for

Many times, knowing each and every keyword your post is ranking for can be quite enlightening. With this information, you can rewrite your content further to improve rankings for those mouth-watering keywords you thought you would never rank for.

https://www.youtube.com/watch?v=1P653uq0yJE

Internal Link Building

This interlinking plugin for WordPress will let you easily and meaningfully link to your old articles, pages or other sites to improve their rankings in search engines and generate more clicks.

The Internal Link Building plugin lets you assign keywords to given destination URLs. This way your website will link within itself like it’s done in Wikipedia – every time a keyword occurs, it links to the page you specified in the plugin dashboard.

You can:

* set the words to be case sensitive (to only interlink your brand name for example),

* make links nofollow (makes sense when you link to affiliate products),

* upload keywords in bulk, etc

Note: Please do use the plugin in moderation to avoid over-optimization. Meaningful and user-friendly inter-linking goes a long way!

Internal Link Building is a free WordPress plugin that lets you add either internal or external links to keywords in your blog posts, and control those links from your WordPress dashboard.

You can also add nofollow links to keywords intended for affiliate blog posts, assign different keywords to the same link and use case-sensitive internal links to improve brand recognition.

  • Mass keyword uploading via csv file
  • Allows article level overrides of globally assigned keywords
  • Link multiple keywords to a single URL

 SEO Press

SEOPress is an all-purpose SEO plugin for WordPress with internal linking functionality that uses a more scientific approach than its competitors.
Instead of letting you choose which keywords you want to link to other posts on your site, they use a statistical weighting method that calculates the importance of a keyword within a document compared to all other articles.
Based on this information, it then suggests up to five internal links per post.

What is SEOPress?

SEOPress is a WordPress plugin designed to make the very complicated job of climbing the SERPs easier. Along with the likes of Yoast and SEMrush, the plugin tries to collect all the fundamental elements of SEO and organize them into a series of menus within a single plugin. It is the brainchild of Benjamin Denis, a developer who also created WPCloudy and WP Admin UI, two other plugins for WordPress. 

There are two versions of SEOPress, a free version, and SEOPress Pro which requires a subscription. The free version includes all the main tools you need to begin climbing the rankings while the Pro version adds a few more tools for extra benefit.

As anyone with a website knows, SEO and being as close as possible to the top of the Search Engine Results Page (SERPs) is a primary goal. We want to make sure as many people as possible see the website, particularly when they are searching for a product which we offer, and convert into paying customers. SEO a large part of how we do that. SEOPress boosts your traffic, improves social sharing, builds custom HTML and XML Sitemaps.

SEOPress features

Both the free and premium versions of SEOPress are feature-packed. The free version is a very capable SEO plugin in its own right and will cover most things you’ll need.

It includes

  • a simple installation wizard,
  • control of titles and meta descriptions,
  • generation of XML sitemap,
  • generation of HTML sitemap,
  • a content analysis tool,
  • Google Knowledge Graph,
  • generate of meta data for Twitter Card,
  • Google Analytics tool
  • and a lot more.

SEOPress Pro adds:

  • Google Suggestions,
  • a broken link checker,
  • Google Structured Data Types (schemas.org),
  • Backlink tool,
  • Video XML Sitemap tool,
  • Google Analytics Stats,
  • Redirect tool,
  • Google Page Speed Insights,
  • WooCommerce integration and optimization,
  • Google News Sitemap,
  • a 404 monitoring tool
  • and URL rewriting tool.

 Internal Linking of Related Contents

Internal Linking of Related Contents allows you to automatically insert related posts inside your WordPress articles, based of categories, tags, or both.

Internal Linking is an SEO power technique and important tool increase your page views, moreover helps in reducing the bounce rate.

Thanks to the plugin, you can automatically insert the related posts inside the content, instead of the end of post content, like the most popular plugins.

Premium features

Order by option

Select how to order the related contents.

Sort order option

Select the ordering of related contents.

Engine search

Besides the options available on the free version, you can load the related contents based of categories and post tags or based by post title.

the_content hook priority

You can change the priority of the_content hook.

Device selection

You can select the device where you want to display the related contents.

Categories to exclude

You can select one or more categories to exclude from the related contents.

Post tags to exclude

You can select one or more post tags to exclude from the related contents.

Post to exclude

You can select one or more posts to exclude from the related contents.

AMP support

Display rightly the related posts in AMP pages.

Custom post types support

You can enable the related contents for specific custom post types.

  • Choose the order of related articles
  • Display related article content on select device types
  • Display related posts in AMP pages

 Inlinks for WP

Inlinks for WP uses an algorithm that analyzes the entities and topical content of your posts and then uses this information to automate your internal linking.

This plugin also uses the above analysis to automatically create About Schema, Mentions Schema, and FAQ Schema for your content.

Inlinks is an award winning technology that can read content and analyze the underlying entities or topics in the content to create Knowledge Graphs.

It builds these knowledge graphs of content on its main servers and uses this to help identify the most important topics on a page. With direction from you, pages are set with target topics. These are usually from a list but could be any Wikipedia article if needed. Armed with this “human in the loop”, the Inlinks AI is able to:

  1. Generate Internal Links to the target topic/page from the other pages on the site. Becuase the AI is based around entities and not keywords, the NLP algorithm spots synonyms and makes informed judgements as to the anchor text to use it its links. All links can be viewed and modified on the inlinks.net servers.
  2. Generate “About” Schemas for each page where a primary topic is set. Now need to worry about syntax as Inlinks does it all. About schema is unique to each page and gives modern search engines clear indications as to the primary content meaning. Each scheam line directs the search engine to the underlying Wikipedia URL for the topic (or other URL if overridden by the user)
  3. Generate “Mentions” schemas. These are topics/entities that are prominent on the page but not the primary purpose for the content.
  4. Generate FAQ Schemas. Where more than one question is seen in an H tag on the page, followed by paragraphs of text, these are seen as FAQ pages (or sections) and the schema is automatically generated. PLEASE NOTE It is not ideal to generate more than one form of FAQ Schema on a page. Please either delete the FAQ Schema created by this plugin or disable the FAQ Schema generation from other plugins for best practice.

THE INLINKS PLUGIN DOES THE FOLLOWING:

Ordered list:

  1. Injects About Schemas and Mentions Schemas through JSON-LD for up to 20 cornerstone pages
    2: Injects FAQ Schemas when more than one question is seen in H tags followed by paragraphs
    3: Automatically generates internal links based on topic associations (entities) in your top 20 pages.
  • Automatically generates internal links based on topic associations
  • Injects FAQ Schemas when questions appear in H tags
  • Injects About Schemas and Mentions Schemas through JSON-LD

 Inline Related Posts

In most cases, you simply interlink your blog posts naturally when writing. For all the other times, bloggers usually rely on related posts plugins that shows related content at the end of the post.

Why should you use this plugin?

Because it will increase the page views on your site, improving engagement and reducing your bounce rate.

Showing related posts allows your readers to see more great content on your site that’s relevant to them.

Now since the traditional related posts plugins add related posts at the end of the article, what if the user never gets that far?

This is where inline related post links come in handy. You can style them to stand out without distracting the user from reading the current article.

See how Mashable is doing it in the screenshot below:

Inline related links displayed on Mashable

Aside from improving page views, it also helps your SEO because this is basically interlinking your content. Let’s take a look at how to add inline related posts in WordPress.

inline-related-posts

Inline Related Posts is not an internal linking tool in the traditional sense, like the other ones on this list. Instead, it places boxes with links to related articles inside your posts and lets you design them to match your style.

  • Automatically place multiple boxes in all your posts
  • Automatically detect line breaks
  • Choose over 20 combinations of design themes and colors

Mentionable

mentionable

Mentionable is a handy plugin that adds @mentions to your WordPress visual editor with autocomplete for any content published on your posts, saving you a lot of time on internal linking.

Mentionable Features that Stand Out

  • Select post types that auto completion will match against
  • Settings panel for specifying the active post types
  • Customize plugin by replacing mentionable tag with custom mentionable.php template

Installation

  1. Upload mentionable to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Optional : create a template called mentionable.php in your theme directory and replace the @mention content with custom template.