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  1. SEO Basics
    12 Topics
    |
    1 Quiz
  2. Semantic Core
    12 Topics
    |
    1 Quiz
  3. Keywords Clustering
    14 Topics
    |
    1 Quiz
  4. Website Structure
    11 Topics
    |
    1 Quiz
  5. On-Page SEO
    55 Topics
    |
    1 Quiz
  6. Technical SEO
    9 Topics
    |
    1 Quiz
  7. SEO Reporting
    38 Topics
    |
    1 Quiz
  8. External SEO
    8 Topics
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    1 Quiz
  9. SEO Strategy
    2 Topics
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    1 Quiz
Lesson 1, Topic 4
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Types of Search Engine SEO Factors

14.02.2022
Lesson Progress
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There are four major groups covered by Search Engine Land:

  • On-page SEO: Content, Architecture, HTML
  • Off-page SEO: Reputation, Links, User
  • Toxins
  • Niche SEO

The elements within each group or subgroup are factors you need to consider if you want to increase your site’s organic visibility and rankings.

SEO factors work in combination

SEO factors do not exist in a vacuum. Well-optimized HTML titles won’t compensate for thin content. Blazing fast site speed won’t help if search engines can’t easily crawl your pages. Simply put, having several positive factors can increase your odds of success, but negative factors can worsen those odds.

On-page SEO factors

  • Content
  • Architecture
  • HTML

On-page search ranking factors are almost entirely within the publisher’s control. This is also where it’s critical to balance serving the needs of your audience with making your pages search engine friendly. 

The title of the page or article, the depth of research, keywords used and so on should all be used with your specific audience’s needs in mind. HTML headings, anchor text and more should provide clues for both search engines and your audience about the relevancy of your content. Your site architecture should help search engine crawlers navigate your site and help users find what they’re looking for.

Off-page SEO factors

  • Reputation
  • Links
  • User

The search engines don’t just evaluate what’s on the page and visible to users. Off-page ranking factors are typically out of the creator or publisher’s direct influence. Search engines evaluate reputation, the quality of a site’s backlinks, the user’s geographic location and many other factors to deliver the most relevant results. 

Toxins

Using SEO techniques that aim to manipulate ranking signals to gain an unfair advantage over the competition can backfire. By “toxins” we mean spam and shady techniques. Using them can result in your pages receiving a ranking penalty or even getting banned from the search results entirely.  

SEO Niches

New for 2021. No matter what vertical or industry you’re in, however there are some niches where SEO includes different or added elements. To dive deep review the topics on how to improve your Local SEO, New/Publishing SEO, and Ecommerce SEO.