Technical task for copywriter

Why you should write a technical task

Not every webmaster has the time and skills to write their own articles, so hiring a copywriter is quite common. But why is it important to know how to create technical tasks for your writers? First, a technical task helps explain what kind of content you need, which will ensure you receive the type of blog post you are expecting. Second, a thoroughly written technical task can cut down on your expenses for a copywriter and still ensure you receive quality material. It is important, however, to work with a specialist who knows the ropes of your niche, audience, and presentation style.

Do research

The first step to making a detailed, comprehensive technical task is to come up with a list of relevant keywords and study articles that are already available on the subject.

Keywords

Make sure to include relevant keywords in your technical task. They’ll help you determine your article’s structure and guarantee that it will be shown at the top of the search results. 

To select keywords, you can use free online services, such as:

• Google Search Console
• Wordtracker
• Keyword Tool
• Answer The Public

Study top-10 posts in the Google search results

Google your topic and analyze the top 10 (or even 20) articles in the search results for your query. This analysis will help you to compose the structure of your technical task so that your article covers the topic from all angles and ranks ahead of the existing materials in the SERP. This will significantly contribute to the successful completion of a technical task.

Write the technical task

It is necessary to understand how to create technical tasks if you want your copywriter to deliver the article you expect. Below, we have compiled some points to keep in mind. 

1. Structure

Proper text structure allows the specifics of the topic to be fully revealed. This can be best done through the waterfall effect. To do so, compose the structure using h1-h6 headings. It is not necessary to use all of them in a single article, as this decision depends on the topic. Remember to use relevant keywords for your headings and subheadings as well. This will be a good start for creating a technical task for a copywriter.

2. The exact number of characters for the text

When composing the terms of reference, specify the number of characters without spaces. Copywriters also usually say the cost per 1000 characters without spaces. In the abbreviation, this is usually written as 1500cws (characters without spaces).

For writing seo-texts the optimal volumes will be:

• 2000-2500cws to the main page or to the page “About the company”
• 1500-2000cws for the main categories
• 1000-1500cws for the sub-category
• 500-1000 cws for product description

3. Describe in detail the specifics of the company

It is important that your copywriter be able to catch the direction. Describe what the company does, from what year it works and what the goals have been achieved, how many regular customers are serviced regularly, what awards it received. Also indicate what you need to emphasize. It can be know-how or excellent quality of goods, low price, free delivery or other bonuses. Try to pass on to the copywriter your admiration and believe me, he himself will want to tell about you the best facts.

4. Uniqueness

Specify the uniqueness of the text and the resources on which you will check the texts. This is important, since many resources for checking the uniqueness of texts show different meanings. The two most important resources for checking the uniqueness: text.ru and advego.com. Good values of uniqueness are values from 95 to 100%.

5. References

To help your copywriter to better understand the subject matter, make sure to list some articles that you like as references. Such benchmarks will facilitate a deeper understanding of the subject for the writer and help them deliver a quality text.

6. Media files

In some cases, adding media to your blog post will make it more attractive and help put your ideas across to the public. You can mention in the technical task that it is advisable to use video, images, infographics, audio, and more.

7. Seo data and indicators. You must compose seo-texts, notably with keywords, if you want your texts to not only inform but also advertise your resource. To accomplish so, you’ll need to contact a SEO expert who will create a semantic core for your site even before the text is written. He will also prepare the keywords and the number of times they appear in the text. 
8. Links and anchors. If the texts need to be SEO optimized, make sure the author is aware of the need of including links and anchors. Indicate the links’ URLs and where they should appear in the text.