Organic Social Media

What is organic marketing?

Organic marketing involves driving website traffic and generating and converting leads without the use of paid advertising. It’s a long-term strategy that primarily aims to help you spread brand awareness. You’ll establish yourself as an authority within your niche not by serving ads to your audience, but by providing them with valuable, insightful content.

Many things can help you boost your organic marketing efforts, but the most important elements are:

• SEO
• Social media engagement
• Natural link building
• Mobile optimization

Ways to increase your organic reach on social media

1. Focus your efforts on the right places

Most businesses will assume that they need to have a presence on everything from Facebook to Pinterest, but that’s not necessarily the case.

Your audience may not have a presence on every social media platform, so why waste energy?

2. Optimize your social media profiles

Every aspect of your social media profile can be tweaked for better visibility and optimization. If you want to be a social media rockstar, you need to know the ins and outs of these elements.

Many of the tactics you know and love work here, too:

• An easy to remember username;
• A recognizable photo/brand logo;
• Keyword-rich descriptions (that still sound natural);
• A trackable link back to your website.

3. Post evergreen content

“Create evergreen content” is one of those things that’s easier said than done. 

The bottom line is this:

Don’t publish content with an expiration date.

Consider solving common and persistent problems in your industry. Even better, try to post something educational and funny. Humor, shock, or awe are great emotions to target with evergreen content.

4. Work smarter, not harder

Facebook themselves have said that the average user is subjected to over 1,500 stories per day. To increase engagement, the news feed only displays about 300 of these – those that are most relevant to the user.

With this knowledge in hand, we now know that posting more isn’t the answer.

No, instead we need to focus on posting high-quality, relevant content. In this case, it’s literally quality over quantity. Posting less with higher quality will increase organic reach more than spamming your page with everything you can get your hands on.

5. Post during slow hours

Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of posts that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.

Looking at research data, these are generally the best times you should be posting:

• Facebook – (Thursdays/Fridays) between 1pm and 3pm;
• Twitter –  (weekdays) between 12pm and 6pm;
• LinkedIn – (Tuesday – Thursday) between 7am/8am and 5pm/6pm.

Of course, you should look into data for your audience, if you can.