YouTube: Content

A study by Pew Research found that 51% of people turn to YouTube looking to learn, while 28% say they visit to pass time. 

Ultimately, the bottom line is to create the video that makes the most sense for your audience and brand. Address their questions, concerns and interests thoroughly and honestly in your videos on YouTube (as you would in your blog articles), and people will see you as the trusted expert they want to work with. 

8 best types of YouTube content to succeed at growing a YouTube channel

1. Funny animals

People just love seeing cute animals, particularly when they are doing something out of the ordinary – videos of cats sleeping aren’t the rage this year!

YouTube also has its fair share of funny animal channels, some depicting videos of real animals pigging the limelight, others – like Simons Cat – being animated.

2. Gaming

While YouTubers play video games, they shoot themselves. It is not just that you would be watching them; they would play the games but would also have fun with which they would play. You might also learn to play some video games while watching these YoutTubers.

3. Tutorials

This video category is among the top search engines in YouTube. Tutorials or also known as “How to…” videos have been really popular; most searched ones include makeup tutorials from basic makeup for beginners to heavy full face ones; technical skills like how to clear out their phone RAMs or how to use an app. YouTubers make videos on even the basic things like how to delete a social media account. Some are even fun ones like how to make slimes. It is one of the trending things currently.

4.  Product reviews

Some YouTube channels are entirely dedicated to the reviews. The review can be about absolutely about anything like restaurant, some place, electronic device, any type of brand or anything. Generally, YouTubers try creating content for YouTube where they use the product or visit a place and then talk about what they think of it. Sometimes, restaurant owners or brands collaborate with the influencers and ask them to give positive reviews for their services or products. These are paid partnerships, so generally it is just a promotional review and not an honest one.

5. Vlogs

Blogs in the form of videos are referred to as vlogs. These are mostly fun videos, interesting to watch, but some YouTubers also talk about serious issues and make videos on social dilemmas like depression, eve-teasing, physical abuse, etc. The influencers can also record some videos and make it viral to create awareness among the people regarding such grave issues or they can also share their experiences and tell you some tips for dealing with it. Funny vlogs are most popular in the category, and they are immensely enjoyed by the viewers. They try to make different types of video content that viewers can enjoy.

6. Comedy / Sketch videos

Quite a few people make comedy and sketch videos to keep their audiences amused. Of course, sense of humor is quite personal, but there are so many comedy videos online that you are sure to find somebody who matches your style.

Some of the YouTube comedy channels generate audiences greater than many network comedy television shows.

7.  Shopping sprees / Hauls

Many women, in particular, enjoy watching people going on shopping sprees for things they can only imagine themselves buying. You may not be able to go to high-end shoe shopping yourself and buy a dozen pairs of brand-name shoes, but you may enjoy watching somebody else do that.

Shopping spree videos, more traditionally known as haul videos, focus on people out shopping for particular products. The most common of these types of videos tend to be in the beauty, fashion and lifestyle channels.

8.  Unboxing videos

Unboxing videos are very much a 21st Century phenomenon. A surprisingly large number of people like to watch somebody else take a new product out of a box!

These are extensions of both shopping spree/haul videos and product review videos – in reality, they fit somewhere in between the process of purchasing a product and the act of using and reviewing the product.